Senior Marketing Automation Lead

Senior Marketing Automation Lead page is loaded## Senior Marketing Automation Lead locations:
Lundtime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
March 16, 2026 (23 days left to apply) job requisition :
JR0043221
** Alfa Laval Energy Division Marketing is looking for Senior Marketing Automation Lead
** Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world‑leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140‑year‑old start‑up culture and rapid growth also drives our personal growth.

So, as we shape a more resourceful, less wasteful world, we build our careers too.
** About the job
** Marketing Automation (MA) is a key driver of growth for the Energy Division. We are building a centralized automation capability that operates as both an internal agency and a center of excellence—leading the divisional MA strategy, standards, and programs while partnering with the wider organization - enabling sales companies to execute locally with speed and  this role, you will own the divisional marketing automation strategy and lifecycle programs end-to-end.

You will design scalable, modular journeys, ensure strong data, consent, and scoring governance, and lead cross-functional delivery. You will also establish a structured experimentation and reporting framework to inform leadership decisions. Ultimately, you will build and scale a data-driven lifecycle engine that improves relevance, conversion, and revenue—while equipping business units and sales companies with the standards, templates, and coaching needed to execute effectively.
** Priority Areas & Responsibilities for this role include:
**** 1. Lifecycle Architecture & Journey Design
*** Define lifecycle frameworks across personas, products, industries and stages; design modular end-to-end journeys (onboarding, adoption, upsell, churn prevention, win-back)
* Maintain global modules, governance, and localization toolkits
** 2. Data, Consent & Scoring Governance
*** Develop lead/account scoring, optimize performance, tracking, and tagging standards
* Ensure GDPR compliance and governance
** 3. Program Execution & Operations
*** Build and optimize automated, journeys with dynamic content across channels
* Manage always-on-lifecycle programs and ensure accurate tagging and tracking
** 4. Integrations & Personalization
*** Integrate marketing automation with Web, CRM, product, event, and other relevant systems; collaborate on templates, audience sync, and personalization
** 5. Experimentation & Optimization
*** Lead structured testing across messaging, offers, cadence, and channels, maintaining a knowledge base to scale successes
** 6. Enablement & Scaling
*** Develop playbooks, templates, training, and conduct audits/readiness assessments
* Manage central assets and localization workflows
** This position is based in Lund and will report to the Energy Division Head of Marketing & Commercial Excellence
**** Who You Are
** You are a senior marketing technologist who seamlessly blends platform architecture, data governance, and hands-on marketing automation execution. A systems thinker, you set high standards while enabling colleagues to scale marketing automation effectively. Skilled at influencing cross-functional stakeholders, you orchestrate Platforms, Funnel, Analytics, Sales/CRM. Driven by a passion for measurable business outcomes, you consistently ensure that technology and strategy deliver tangible results.
** What you know
*** Master’s/Bachelor’s in Marketing, Information Systems, Data/Analytics, or similar.
* 8+ years hands-on in B2B or B2C marketing automation;
Agency or Center of Excellence background required
* Deep expertise in one or more marketing automation platforms (e.g., Marketo preferred, Hub Spot, Salesforce)
* Practical knowledge of deliverability, privacy (GDPR), and data hygiene
*…