Alliance GTM Lead, Adobe - Content Supply Chain

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Title: Alliance Solution Lead, Adobe - Content Supply Chain

Job Posting Titles: GTM Solution Lead - Adobe Alliance

Solution Focus: WPP Open / Content Supply Chain (CSC)

Region/Scope: Global

VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe’s Digital Experience toolset. We’re looking for an experienced solution leader to own the development and go‑to‑market strategy for Content Supply Chain (CSC) solutions—starting with US market focus and expanding globally over time.

This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co‑sell motions. You will work at the intersection of WPP’s proprietary platforms and Adobe’s DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.

You will guide VML’s “Customer Zero” integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co‑sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities.

Core Identity: Own the development and go‑to‑market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co‑sell motions with Adobe field teams.

Role Framework: This role operates across four primary motions:

• Solution Development (35%):
  Build joint GTM offerings combining WPP Open and Adobe DX capabilities
• Client Advisory (25%):
  Guide Customer Zero implementation and advise on client solution design
• Co‑Sell Enablement (25%):
  Enable VML and Adobe sales teams on CSC positioning and use cases
• Market Development (15%):
  Develop thought leadership and market presence for CSC solutions

Accountability: You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation.

• Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, Gen Studio, Firefly)
• Develop solution architecture patterns for Content Supply Chain implementations
• Create packaged offerings with clear scope, pricing frameworks, and delivery approaches
• Collaborate with WPP Open product teams on integration requirements and roadmap
• Document solution specifications and technical requirements

• Guide VML’s Customer Zero implementation as reference for CSC solutions
• Advise client teams on solution design and…