Director- Consumer Marketing Analytics
Listed on 2026-08-31
-
IT/Tech
Data Analyst, Business Systems & Technology Analysis, Data Science Manager
Requisition Number: DIREC
009895
- Posted :
August 28, 2026 - Full-Time
- Hybrid
Showing 1 location
DescriptionWHO WE ARE AND WHAT WE DO
The Consumer Marketing Analytics team provides powerful consulting along with key reporting and insightful analyses to the Hallmark Brand business. We focus on using data to understand our consumers, leveraging a vast number of sources to our advantage. We focus on complete storytelling to form an understanding of what has happened and use trends and analysis to drive future decisions. We are looking for motivated individuals who love exploring data to uncover hidden trends and developing new experiments to help meet our consumers where they are, with the right message, at the right time, and ultimately drive the business forward.
WHAT YOU’LL DO & HOW IT SHAPES OUR SUCCESS
We’re looking for a Director of Consumer Marketing Analytics to lead the next evolution of marketing measurement and customer analytics across Hallmark Media and Hallmark's Product & Retail businesses.
In this highly visible leadership role, you'll transform data into insights that influence strategy, optimize marketing investments, and drive meaningful business growth. You'll help answer some of Hallmark's biggest questions:
What's working? Why is it working? Where should we invest next? And how can we create even stronger connections with our consumers?
As a trusted advisor to senior leadership, you'll combine advanced analytics, experimentation, and AI-enabled insights to help shape decisions that impact millions of consumers.
What You'll Do
- Lead Hallmark's marketing measurement and analytics strategy.
- Drive insights that improve customer engagement, loyalty, revenue, and profitability.
- Partner with Marketing, Finance, Consumer Insights, and Analytics teams to influence business decisions.
- Guide Marketing Mix Modeling (MMM), experimentation, attribution, and performance measurement initiatives.
- Unlock growth opportunities through consumer, promotional, and customer analytics.
- Turn complex data into compelling stories and actionable recommendations for executive leaders.
- Advance Hallmark's use of AI and emerging analytics capabilities to drive smarter decision-making.
What You'll Bring
- Deep expertise in marketing analytics, measurement, experimentation, and performance optimization.
- Experience leveraging MMM, causal measurement, attribution, and customer analytics.
- A track record of translating data into business impact.
- Exceptional communication and storytelling skills.
- Strong executive presence and the ability to influence across organizations.
- A collaborative, curious, and strategic mindset.
Why Hallmark?
This is a unique opportunity to build and elevate analytics capabilities for some of the most recognized brands in media, retail, and consumer products. You'll have the chance to influence enterprise-wide decisions, partner with senior leaders, and help shape how Hallmark uses data, analytics, and AI to drive the future.
If you're passionate about turning insights into action and helping iconic brands grow, we'd love to hear from you.
BASIC QUALIFICATIONS
The following are required to be considered for this role:
- Bachelor’s degree or 4 years of professional work experience
- At least 8 years of experience in marketing analytics, customer analytics, business analytics, statistics, mathematics, engineering, or related disciplines
- Experience leading analytics initiatives while remaining hands-on
- Experience developing measurement frameworks and translating insights into business recommendations
- Experience with SQL, data exploration, and analytical tools
PREFERRED QUALIFICATIONS
Your resume will stand out if you have the following:
- Experience in retail, consumer products, media, subscription, loyalty, or omnichannel businesses
- Strong analytical and problem-solving capabilities
- Experience with Marketing Mix Modeling, experimentation, and incrementality measurement
- Familiarity with customer data platforms (CDPs), cloud data platforms, and modern analytics ecosystems
- Experience with Tableau, Power BI, Looker, or similar visualization tools
- Knowledge of AI and machine learning applications within marketing and analytics…
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