Go-To-Market Department Manager - Corporate Marketing; Kansas

Description

Burns & McDonnell's Corporate Marketing department is seeking three (3) Go-To-Market Department Managers. The Go-To-Market Department Managers will develop and execute data-driven, customer-centric campaigns that drive market adoption and revenue growth. This role leverages an advanced AI powered technology stack to craft high-impact strategies that seamlessly integrate sales and marketing efforts. Leading a self-executing go-to-market team, the Go-To-Market Manager leads market strategies, analyzes target audiences, refines messaging, orchestrates channels and leverages market insights to create campaigns that deliver sustained competitive advantage.

With a deep understanding of the industry, market trends, competitive landscapes and buyer behavior, they transform insights into scalable strategies that accelerate business growth and long-term success.

• Provide leadership to the team; direct and coordinate work assignments and review performance to ensure the efficient, cost-effective utilization of staff.

• Responsible for profitable growth of the department; ensuring staff levels, staff loading, and staff assignments meet project requirements.

• Implement, apply and support company, department, global practice and/or regional office programs and initiatives; successfully navigating and managing change within the section.

• Provide expert level guidance and support.

• Manage department budget and expenditure of funds.

• Prepare and present workload and monthly reports to department.

• Responsible for the recruitment, development, training, and retention of staff.

• Responsible for conducting performance evaluations for department staff.

• Provide leadership, guidance, and instruction to the department.

• Responsible for interpreting the organization's policies, purposes, and goals to staff.

• Responsible for overall QA/QC process adherence.

• Enforce compliance with company and site safety policies.

• Performs other duties as assigned.

• Complies with all policies and standards.

• Serve as a trusted strategic go-to-market advisor to global practice leaders to develop and execute innovative marketing campaigns that directly drive sales growth and exceptional customer experience.

• Serve as a partner with global practice leaders, marketing teams and the go-to-market team and/or corporate marketing department to execute strategies and deliverables to help achieve business objectives.

• Develop and execute strategic marketing campaigns tailored to business objectives, whether Go-to-Market (GTM), Account-Based Marketing (ABM) or Brand Awareness.

• Use AI-enabled insights and predictive analytics to determine the right approach, messaging, and distribution channels. Monitor real-time performance metrics, optimize engagement through A/B testing, and refine strategies using automation tools.

• Make sure campaigns are effectively nurtured, personalized, and data-driven to maximize impact, drive conversions, and achieve measurable business growth.

• Leverage AI powered technology analytic/s teams and tools (Hub Spot, Dodge Analytics, Alpha Sense, Linked In Sales Navigator, etc) to track industry, market and competitive trends to develop data-based marketing decisions.

• Develop market intelligence reports and analysis to enhance marketing campaigns.

• Partner with business development and marketing teams to integrate market research into sales strategies, enabling smarter engagement with prospects and clients.

• Leverage sales enablement tools (Hubspot, CRM, Linked In Sales Navigator, etc.) and work collaboratively with go-to-market team to monitor customer interactions, conversions and lead generations to nurture and refine campaigns.

• Collaborate with customer success operations team to leverage insights for marketing and sales enhancements.

• Serve as a media relations strategist, building and maintaining strong relationships with targeted journalists, connecting them with our subject matter experts and becoming the go-to source for trends, project profiles and industry insights.

• Integrate prompting, writing and editing skills with…