Manager ME&I, Marketing Analytics

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

We are seeking a highly analytical and strategic Marketing Analytics Manager to drive data‑driven decision‑making for our consumer and household products portfolio. This role will translate complex marketing and sales data into actionable insights, directly influencing strategy and optimizing performance across various channels. You will support marketing analytics, leveraging advanced tools and methodologies to uncover opportunities for growth and efficiency. This role requires a blend of technical prowess, strategic thinking, and exceptional communication skills to collaborate effectively with marketing, sales, product, leadership teams, and directly with the client.

• Strategic Insight Generation:
  Lead the analysis of comprehensive marketing and sales data to identify key trends, opportunities, and challenges specific to consumer and household products. Provide strategic recommendations that directly impact marketing spend, product positioning, and campaign effectiveness.
• Performance Measurement & Optimization:
  Develop, implement, and maintain robust measurement frameworks for digital and traditional marketing campaigns, ensuring alignment with business objectives. Conduct in‑depth performance analysis, including ROI and sales attribution modeling, for media, shopper, and e‑commerce initiatives.
• Data Integration & Management:
  Synthesize large, disparate datasets from various sources, including web analytics platforms, CRM, media platforms, sales data (e.g., IRI/Nielsen/Retail Link), and shopper panel data (e.g., Numerator). Ensure data quality, consistency, and accessibility for analysis.
• Analytics & Modeling:
  Familiarity with statistical techniques, including linear and logarithmic regression models, multivariate analysis, and predictive modeling, to understand consumer behavior, forecast sales, and optimize marketing mix.
• Reporting & Visualization:
  Design, develop, and automate compelling dashboards and reports using tools like Tableau, Power BI, or similar platforms. Present complex analytical findings clearly and concisely to diverse audiences, including senior leadership, through engaging visualizations and narratives.
• Experimentation & Testing:
  Design and execute A/B and multivariate tests for marketing campaigns and website experiences. Analyze results to derive actionable insights and inform continuous optimization strategies.
• Cross‑functional
  
  Collaboration:
  
  Partner closely with Marketing, Brand, Sales, Product Development, and IT teams to understand business needs, define analytical requirements, and integrate insights into strategic planning and execution.
• Ad‑hoc Analysis:
  Conduct deep‑dose ad‑hoc analyses on specific business questions, competitive landscapes, keyword performance, and social listening to provide timely and relevant insights.

• Strategic Thinker:
  Possess a strong business acumen with the ability to connect analytical findings to broader business goals and strategic imperatives within the consumer and household products industry.
• Analytical Problem Solver:
  Naturally curious with a passion for data, capable of identifying complex problems, designing analytical solutions, and delivering clear, actionable…