Associate Media Manager, Paid Search

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit , and follow along on Instagram, Linked In, and X.

As the Associate Media Manager, Paid Search you will be responsible for the implementation and management of all facets of Paid Search, primarily within Google and Bing Ads. You will effectively manage the flow of client deliverables related to Paid Search. Responsibilities include maintaining control of the advertising budget, ensuring execution of all client plans, and monitoring performance. You will also be required to implement and develop department best practices and may be asked to develop POVs/position papers on key client or industry issues.

In this position, you must be able to maintain effective communication within and outside the agency to ensure accuracy and timeliness and that all campaign KPls are met. You should have basic knowledge and understanding of media-related research, planning and buying tools.

• Create, implement, track, analyze and optimize Paid Search campaigns in all major search engines
• Leverage site analytics programs for actionable insights
• Create and utilize successful bid strategies and keyword management
• Continually test all facets of a successful Paid Search campaign to hit all client KPls
• Communicate effectively with all essential team members
• Communicate effectively, set and manage client expectations

• Ability to maintain good relationships with outside vendors and clients as well as within the agency
• Must be able to work well under pressure with attention to detail
• Ability to learn new skills and tools quickly
• Strong communicator, with ability to work cross functionally and collaboratively

• 0-2 years experience with planning or executing paid search or digital campaigns, internships highly desired
• Paid search experience, Google AdWords & Bing Ads certifications preferred
• Passion and interest in digital, paid, and emerging media as well as AI for Search
• Familiarity with all major search engines (Google AdWords, Yahoo!, Bing, and other search engines)
• Experience in Microsoft Excel (Pivot Tables, V-Lookups etc)

• Passionate, driven people We champion a culture of people that do extraordinary work.
• Consciously cultivated culture We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age,…