Market Analyst

We are seeking a Marketing Analyst for a leading provider of power solutions in the energy and infrastructure sector. This role involves conducting market research and competitive analysis to support sales strategies and product positioning in critical markets. It offers opportunities for qualified candidates to contribute to innovative power technologies that ensure reliability and efficiency in mission‑critical applications.

• Anticipate $70,000 - $80,000 annually.
• Benefits include:
  Health insurance, retirement plans, and paid time off
• Professional development in industry associations and trade shows.
• Anticipated travel:
  Occasional to customer sites, events (10-20%).
• Primarily office‑based (Kansas City) with flexibility for events.

• Conduct market research and competitive analysis in telecom, rail, public safety, and infrastructure sectors.
• Maintain pricing matrices and battle cards for internal teams.
• Identify key purchasers and their requirements.
• Analyze feedback for product‑market fit and enhancements.
• Monitor competitors and support sales collateral updates.
• Recommend SEO, trade shows, and industry engagements.

• Bachelor's degree in Marketing, Business, Engineering, or related field (or equivalent experience); no specific certifications required.
• 2-4 years in market analysis or product marketing in industrial/energy/telecom.
• Ability to interpret technical power systems.
• Experience in competitive analysis and positioning.
• Excellent analytical, communication, and presentation skills.
• Proficiency in Microsoft Office and research tools.

Experience with UPS/hybrid power, government procurement, SEO, or energy systems.

• Product Marketing Analyst
• market intelligence
• competitive analysis
• Industrial UPS
• power
• telecom power
• public safety infrastructure
• energy systems
• SEO strategy
• trade shows
• electrical power interpretation
• sales collateral