Senior Content Marketing Manager

Turn Key Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. As we continue to grow globally, we are building a modern go-to-market engine to support scalable pipeline generation, product adoption, and market expansion.

We are looking for a Senior Content Marketing Manager to help build and scale a high-impact content function that supports demand generation, sales, and customer growth.

The Senior Content Marketing Manager will own the planning, creation, and optimization of content that supports Turn Key Lender’s demand generation and growth efforts. This role will develop high-impact content across the buyer journey and drive its performance across website content, search, social, and campaign channels.

This is a hands‑on role for a strong writer and content operator who can move quickly, work independently, and produce high‑quality content that drives engagement, improves conversion, and supports pipeline growth.

This role will also serve as a key steward of Turn Key Lender’s brand voice and content standards, ensuring consistency and quality across all marketing and customer‑facing content.

• Develop and manage a quarterly content plan aligned to demand generation priorities and target segments
• Create high‑quality content across formats, including:
  • Blog articles and thought leadership
  • Customer stories and case studies
  • Whitepapers, guides, and gated assets
  • Webinar content and presentation support
  • Sales enablement materials and follow‑up content
• Translate product positioning and campaign themes into compelling, audience‑focused messaging
• Ensure content supports all stages of the buyer journey

• Own and protect Turn Key Lender’s brand voice across all written content and channels
• Ensure consistency in tone, messaging, and positioning across website, campaigns, social, sales materials, and thought leadership
• Apply brand and messaging guidelines to all content and ensure adherence by internal teams, freelancers, and agencies
• Partner with Marketing leadership to evolve content style, messaging frameworks, and editorial standards as the brand matures
• Review and QA content across marketing initiatives to maintain a high standard of clarity, quality, and brand alignment
• Own website messaging, content priorities, and ongoing optimization to support demand generation and growth
• Write and update page copy, landing page content, and conversion‑focused messaging
• Identify opportunities to improve clarity, positioning, and conversion across key pages
• Partner with the website development resource to implement updates, new pages, and structural improvements
• Provide content requirements, briefs, and QA to ensure changes are implemented accurately and on time

• Develop and execute SEO‑driven content strategies to increase organic visibility
• Conduct keyword and topic research aligned to priority segments and use cases
• Optimize content for modern search behavior, including AI‑driven discovery and answer engines (AEO)
• Monitor rankings, traffic, and engagement, and continuously refine the approach
• Audit and optimize existing content to improve performance

• Partner closely with the Director of Demand Generation to develop content for integrated campaigns
• Create assets to support webinars, trade shows, outbound efforts, and account‑based initiatives
• Repurpose long‑form content into email, social, and campaign formats
• Ensure content is delivered on time and aligned to campaign objectives

• Manage organic social content across priority platforms (e.g., "Linked In")
• Maintain a consistent publishing cadence aligned to campaign and content priorities
• Monitor engagement and optimize messaging and format based on performance

• Establish scalable content production workflows and editorial processes
• Manage freelancers or agencies as needed
• Maintain a centralized content library and ensure assets are accessible for Sales and Customer Success
• Track…