Public Relations and Communications Specialist

Overview

Essenseof Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas, Perth, Australia, and Zug, Switzerland. Our organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years and our designs are currently sold in nearly 1,000 stores worldwide. With innovative designs and a strong customer service approach, Essenseof Australia is a dynamic company that rewards excellence, drive, and collaboration.

Love storytelling? Know how to turn the right words into real impact, whether that’s a pitch to an editor or a moment that resonates with a bride? Keep reading.

The Public Relations and Communications Specialist is a member of the Brand Marketing team, reporting to the Director of Communications. This role sits at the intersection of PR and editorial shaping how our brands show up, sound and connect across every channel. Internally, this role will be titled as Communications Specialist.

You’ll lead proactive PR outreach, building relationships with editors and media contacts, developing compelling pitches and securing earned media that elevates brand visibility and credibility. You’ll draft press materials and executive messaging, track coverage and help turn brand moments into headlines. You’ll also support day-to-day social engagement, helping ensure our community experience feels thoughtful, responsive and aligned with our brand voice.

You’ll also play a key role in our editorial content strategy, including writing and editing long‑form content, and surfacing trend insights that resonate with brides, retailers and industry insiders. You'll use AI tools to accelerate research, spark ideas, and sharpen your writing, not as a shortcut, but as a thinking partner that helps you move faster and go deeper. Every story should feel intentional, elevated and unmistakably on‑brand.

In partnership with the Director of Communications, you’ll support strategic planning across launches, campaigns and events, ensuring our PR and content efforts work together to amplify every moment.

This is a role for a sharp writer, confident pitcher and natural storyteller — someone who is genuinely curious, stays ahead of trends and knows how to leverage every tool available, including AI, to do their best work.

• Drive proactive PR outreach — develop compelling pitches, build relationships with editors and media contacts, and secure earned media placements that elevate brand visibility and credibility.
• Write and edit press releases, media kits, executive messaging, and editorial content that is intentional, elevated, and unmistakably on‑brand.
• Utilize AI and the latest tools and technology to help you work efficiently while doing your best work.
• Assist with the editorial content calendar — managing scheduling, writing and editing long‑form blog articles, and surfacing trend insights that resonate with brides, retailers, and industry insiders.
• Write and edit blog posts across topics ranging from bridal trends and style inspiration to industry news and brand storytelling, ensuring every piece reflects our voice and engages our audience.
• Support community management across our social accounts, including monitoring conversations, responding to comments and DMs, engaging with key accounts, and helping foster a strong, connected brand community.
• Monitor and track media coverage, compile reporting, and identify opportunities to turn brand moments into headlines.
• Support strategic communications planning for major collection launches, campaigns, and events in close partnership with the Director of Communications.
• Collaborate with the Community Management Specialist to identify brand engagement opportunities, partnerships, and activations that extend our story beyond earned media.
• Stay plugged into the bridal and fashion conversation — tracking industry trends, competitor coverage, and cultural moments to inform timely, relevant pitching.
• Manage and maintain media lists, press contacts, and outreach documentation to keep PR efforts organized and efficient.

What We’re Looking…