Social Media Content Creator

Location: Colby

Job Description Department:

Digital Strategy Pay Rate Type:

Salary Employee Type:

Job Summary:

The Social Media Content Creator is primarily responsible for bringing the College’s brand to life through dynamic social media content. Working closely with the Multimedia and Editorial teams, this individual will conceptualize, shoot, edit, and publish engaging visual content aligned with the College’s core marketing pillars.

Day-to-day, they will manage the College’s active social channels, partner with campus departments to elevate their visual storytelling, and actively engage our online audience. Through this work, the position strengthens engagement, increases awareness of Colby, and showcases the people, programs, and experiences that distinguish the College.

The successful candidate understands how audiences engage across Tik Tok, Instagram, Facebook, Linked In, You Tube, and emerging platforms. They understand how to capture attention in the first few seconds, write hook-driven copy, and produce high-performing short-form video content that turns casual scrollers into loyal followers.

The position requires strong creative instincts, sound editorial judgment, an understanding of social media culture, and the ability to produce high-quality content in a fast-moving environment. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.

The hiring range for this position is $65,000 - $75,000

Key Responsibilities
1. Content Creation & Storytelling Video & Asset Production:
Conceptualize, script, shoot, and edit engaging short-form video (Reels, Tik Toks, Shorts) and static image assets on a daily basis using mobile and DSLR equipment.

Campus Storytelling:
Identify, interview, and feature Colby students, faculty, staff, and alumni to produce authentic content highlighting campus life, events, and College initiatives.

Copywriting:
Write clear, platform-native captions, scripts, headlines, and calls to action aligned with Colby’s brand tone.

Standards & Compliance:
Ensure all assets comply with Colby’s brand, accessibility, editorial, privacy, copyright, and photo-release standards.

Special Projects:
Manage the creation and distribution of the Communications email newsletter and oversee student content workers.
2. Strategy & Platform Growth Strategy & Scheduling:
Lead the strategy and maintain a consistent posting schedule across key channels (Instagram, Tik Tok, Linked In, You Tube, X/Twitter, Facebook).Cross-Functional Alignment:
Collaborate with the communications team to align social strategy with broader strategic priorities.

Trend Adaptation:
Monitor industry news, viral concepts, audio trends, and platform updates to keep content relevant and test new formats/hooks.
3. Community, Analytics & Monitoring Audience Engagement:
Actively engage with the community in comments and DMs to foster a strong digital presence.

Analytics & Reporting:
Use social listening and analytics software to track key metrics (reach, engagement, conversions), optimize future performance, and provide regular campaign reporting.

Crisis & Reputation Management:
Monitor competitor strategies and flag potential crisis, safety, or reputational issues to leadership.

Position Qualifications Required Experience : 2+ years of professional digital/social content creation experience for a brand, agency, publication, or creator account (or an equivalent combination of education and experience).Portfolio: A portfolio or reel demonstrating successful short-form video content and digital storytelling.

Technical

Skills:

Proficiency in mobile/DSLR shooting and video editing software (Cap Cut, Adobe Premiere, Final Cut Pro, or similar).Platform & Design Expertise:
Deep understanding of current social platforms, basic graphic design (Canva, Figma, Adobe Express or other Adobe platforms), and copywriting.

Analytics:
Ability to interpret social metrics, perform social listening, and apply data insights to content strategy.

Soft Skills &

Collaboration:

Excellent organizational, deadline-management, and cross-departmental collaboration skills, with a commitment to fostering an…