Vice President of Brand Marketing

Overview

For over 25 years, Essense of Australia has led the way in bridal fashion as a dynamic, international bridal wholesaler and retailer with key offices in Lenexa, Kansas (U.S.), Perth, Australia, and Zug, Switzerland. Our reach extends across the globe, operating in the United Kingdom, Europe, Canada, New Zealand, and beyond. With nearly 1,000 stores carrying our exquisite designs, we are one of the most trusted and innovative brands in bridal fashion today.

At Essense, every gown we create is crafted with passion, and every partnership we forge is built on trust. We are more than just a global bridal brand—we are an experience, woven into wedding celebrations around the world.

Building on decades of success in wholesale, Essense of Australia expanded its expertise in 2019 with the launch of True Society, a global bridal collective. Today, True Society is one of the fastest-growing names in bridal retail, with a worldwide network of stores offering brides the ultimate wedding dress shopping experience. With locations across the U.S., Australia, and Europe, we help brides celebrate their personal style and discover the dress of their dreams.

The stories we tell become part of some of life’s most meaningful moments—the search for the dress, the celebration of a commitment and the memories people carry with them long after the wedding day. The Vice President of Brand Marketing is a storyteller, brand builder and strategic leader who understands the privilege of bringing those stories to life and knows how to turn that emotion into meaningful brand connection and business growth.

Leading global Communications, Public Relations and Social across our wholesale and retail brands, this person will shape how our brands speak and show up around the world. They will translate brand positioning, audience insights and business priorities into integrated strategies that build awareness, deepen connection and drive conversion while ensuring every expression feels distinct, relevant and unmistakably us.

Beyond consumer-facing brand marketing, the VP will oversee organizational communications and executive communications. They will serve as a trusted advisor to senior leaders, elevating executive voices and helping to position the organization and leadership as thought-leaders and best-in-class.

Working closely with the Company owners and leaders across the business, the VP will ensure voice, visual identity and brand experience work together seamlessly. They will also lead and develop the global Communications and Social teams, fostering a culture of curiosity, creativity and continuous learning—and finding fresh, meaningful ways to bring our brands to life around the world.

What You’ll Do:

• Own and evolve the company's global brand voice, tone, and communication guidelines across corporate, wholesale, and retail (B2B and B2C), ensuring consistency worldwide while allowing for market-specific nuance
• Lead global communications and public relations strategy — including for wholesale initiatives, key selling events, and the True Society collective — translating business objectives into an integrated brand marketing roadmap spanning PR, internal communications, and social
• Provide executive oversight of public and media outreach, approving high-visibility external communications across U.S. and European markets
• Partner directly with the CCO on global brand positioning and major announcements serving as a trusted advisor to senior leadership
• Own the overarching social strategy for wholesale and retail, translating brand positioning and audience insights into channel-native programs that drive awareness, consideration, and conversion with brides-to-be
• Lead global teams in adapting social strategies for local markets while maintaining brand voice consistency, and drive the best practices and standards needed to scale the global social function
• Partner with the visual brand identity team to ensure voice and visual expression stay aligned worldwide
• Identify and translate emerging cultural trends into brand-relevant opportunities
• Lead and develop the global Communications and Social teams — coaching…