Manager Personalization

Job Title

Job Description

Develop and execute a comprehensive digital personalization strategy across web, mobile, and app platforms.

Own the strategy and execution of personalized product recommendations across key eCommerce surfaces (e.g., homepage, PDPs, cart, checkout, post-purchase).

Partner with data science, UX, and engineering teams to implement real-time personalization using customer data, browsing behavior, and purchase history.

Own the push notification program, including audience segmentation, message design, timing optimization, and performance analysis.

Collaborate with CRM, marketing, and product teams to align personalization efforts with broader campaign goals and lifecycle strategies.

Monitor and analyze personalization and push performance metrics to continuously improve relevance, engagement, and ROI.

Stay current with personalization technologies, trends, and best practices to drive innovation and competitive advantage.

Document personalization and design processes, and deliverables.

Develop a thorough understanding of the Academy's policies, procedures, and safety rules.

Duties may change; team members may be required to perform other duties as assigned.

Acceptable level of hearing and vision to perform job duties.

Adhere to company work hours, policies, procedures, and rules governing professional staff behavior.

Regular attendance required.

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.