Sr Merchandiser Omnichannel Category

Job Title

Job Description

At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We're a passionate, purpose-driven team that's as committed to each other as we are to our customers.

We've spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member's journey. What fuels us? Our belief in the power of fun.

Here, you won't just help customers gear up for their next adventure — you'll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can't lose!

• High School diploma or equivalent required
• Bachelor's degree in Business, Marketing, Merchandising or relevant field of study preferred

• 5 to 7 years of experience in retail merchandising or e-commerce merchandising, with a primary focus on online merchandising or category management.

• Strong understanding of merchandising principles (e.g., product assortment, visual merchandising, pricing, and promotion) and proven ability to translate these principles to the digital space (e.g., using product ranking, badging, and "shop the look" features)
• Familiar with "searchandising" concepts
• Highly analytical and comfortable working with data
• Proficient in web analytics tools (e.g., Adobe Analytics, Quantum Metric) to evaluate category performance and customer behavior. Advanced skills in Excel for sales analysis, and experience interpreting A/B test results to make informed decisions.
• Hands-on experience with e-commerce content management or merchandising systems (e.g., Commercetools)
• Deep awareness of how customers shop online and best practices for reducing purchase barriers (e.g., size/fit information, clear navigation)
• Knowledge of retail trends and the competitive landscape, including key experiences like BOPIS and digital content
• Excellent communication and teamwork skills. Able to work effectively with Buyers, Marketers, Digital Product Management, and Developers
• Experience in influencing cross-functional partners to achieve category objectives
• Strong organizational skills to manage complex seasonal calendars and multiple initiatives. Able to execute project plans for site updates and coordinate with partners to meet deadline
• Comfortable and agile in a fast-paced environment, able to re-prioritize tasks based on new data or business needs
• Familiarity with SEO concepts (e.g., metadata, headings) and knowledge of inventory/Order Management System processes related to omnichannel fulfillment

• Execute the defined online merchandising strategy for the category to achieve sales, profit, and inventory turn goals
• Provide data-driven input to Buyers regarding which products and brands should be featured online
• Continuously evaluate and maintain the category navigation and filtering system on the website. Build, update, and test the category hierarchy and facets (size, color, price filters) to ensure an intuitive and logical customer experience
• Curate and optimize product listing pages and visual merchandising
• Define and apply product ranking rules and utilize "searchandising" tactics to strategically surface priority products to maximize conversion and AOV (e.g., suggesting coordinating items). Ensure product content (imagery, descriptions, badging) is accurate and compelling
• Plan and execute category components of seasonal campaigns and promotions on the site. Work with Marketing to integrate category stories and support the creation of dedicated landing pages or curated collections for key events
• Collaborate closely with Merchandising and Marketing teams to ensure consistency between online and in-store merchandising efforts, maintaining aligned messaging, visual themes, and promotions
• Analyze sales performance, web analytics, and customer behavior within the category. Monitor key metrics (e.g., conversion rate, click-through rate, filter usage) to identify opportunities and take direct action (e.g., adjusting placement, improving content)
• Partner with Ecomm Content, Design, and SEO teams to…