Digital Ads Manager

Overview

Ready to love your job? At Gigi Pip, our mission is to instill confidence in people everywhere and encourage them to embrace the many hats they wear. We’re growing fast and looking for ambitious, confident, and passionate team members to join our family. In this role, you’ll help support the expansion of our men’s brand, Two Roads, our custom hat events all over the country, and our retail store footprint.

Position Overview

We’re looking for a Digital Ads Manager to lead the strategy and hands-on execution of paid campaigns across multiple platforms. This role will manage the entire digital ads process from ad creation and strategy to optimizing and scaling campaigns — particularly on Google Ads, Meta, and Linked In, with some exploration into other platforms.

Our dream candidate is a data-driven digital marketer who loves seeing the results of their hands-on work in adjusting bidding strategies, keyword research, testing audiences, and iterating on campaigns in real time. You’ll balance analytical precision with the willingness to experiment on emerging platforms to keep our brands ahead of the curve and will have experience moving the needle in both direct-to-consumer and B2B ad efforts.

• Own daily management of paid campaigns across Google Ads, Meta, Pinterest, Linked In, and more
• Optimize campaigns in real time — adjusting bids, audiences, creative mixes, and placements to maximize ROAS
• Leverage data to build and refine campaign strategies, reporting regularly on performance and insights
• Experiment with new ad platforms and emerging digital trends to identify opportunities for growth
• Collaborate with creative teams to brief on ad assets, ensuring they align with performance data and brand standards
• Ad creation and placement testing: types, copy, angles, offers, and more to find a winning recipe and keep ads fresh
• Develop B2B digital strategies (Linked In, Google) to support the sales team in generating leads for our custom hat events
• Stay ahead of platform updates, targeting options, and ad best practices, bringing proactive ideas to the team

• Proven experience managing paid campaigns on Google Ads and Meta; familiarity with Linked In Ads, Pinterest & other platforms
• Strong understanding of campaign optimization, bidding strategies, and audience targeting
• 2 years of experience managing e-commerce ad campaigns and strategy
• Experience with B2B digital advertising (Linked In, search campaigns, etc)
• An analytical mindset with comfort in interpreting performance data and making data-driven decisions
• Ability to brief and collaborate with creative teams to repurpose existing content and brief in new requests
• Some experience in ad creative building, Canva, Adobe, and light video editing is a huge plus
• Organized, proactive, and able to manage multiple campaigns and priorities at once

• Employee discount
• Health insurance
• Paid time off
• Flexible work schedule
• Work from home on Wednesdays
• More