Public Relations and Communications Manager

Summary

Responsible for the development and implementation of multi-faceted strategic marketing tactics across the organization. Directs the marketing plan to address the business objectives of the organization. Primary objective s of this position are promotion and development of physician practices, service lines, technology, and overall organizational directives.

• Directs the marketing campaign development and implementation of KRMC, PVMG, it’s physicians, services lines and technology.
• Manages day-to-day relationships with outside vendors including; ad agencies, printers, media outlets, etc.
• Directs vendors in development of creative media strategies and execution. (Press releases, Media interviews, published articles, billboards, etc.)
• Coordinates the design of marketing and promotional materials. (flyers, brochures, direct mailers, etc.)
• Understands and utilizes online marketing channels that address business objectives including Google Reviews and Google Ads management.
• Provides and posts content for website and other social media outlets. (Facebook, Linked In, Instagram, Twitter, etc.)
• Coordinates development and updates of website(s).
• Coordinates all employee communications (written and video).
• Manages relationships with area media contacts and coordinate all press releases/conferences and public relations.
• Develops recruitment plans for benefit of HR/hiring departments.
• Oversees Employee Recognition/Rewards efforts to ensure Employee Satisfaction & Retention.
• Participates in Design Committee and Patient Experience committees to provide positive experiences for patients/guests.
• Oversee Multimedia Specialist and production of all graphic design, photography and videography.
• Maintains positive and professional relationships with the medical staff, administration and employees.
• Able to communicate effectively and professionally with outside physicians, healthcare executives, etc.
• Provides Leadership with marketing and market analysis reports to aide in strategy development.

• Bachelor’s degree in Marketing, Public Relations, Business Administration, or a related field.
• Two (2) years of experience in a marketing business or business development role.
• Healthcare experience preferred.
• Master's Degree preferred.