Marketing Manager

Job Title:
Marketing Manager

Location:
Builders
- Kearney, NE

Department:
Marketing

Reports To: CEO

Salary:
Salary

Status:
Full Time

Summary:

The Marketing Manager is a full-time position coordinating and developing the advertising and marketing for Builders and the Divisions in Colorado and Nebraska.

Reports to the Chief Executive Officer.

Duties and Responsibilities

Key role in developing, implementing, and coordinating the company-wide advertising and marketing strategy and supporting tactics to help drive sales.

Help to develop and maintain the Builders brand across market and divisional lines to ensure clarify of company message.

Developing and managing a marketing and promotional budget in relation to overall Company objectives.

Analyze local market and competitors to aid in developing advertising/marketing plans and goals.

Manage the reporting and analysis of marketing/advertising/promotional programs and events are effective and manage efforts to improve effectiveness.

Develop and manage periodic promotion programs (direct mail, email campaign, trade/marketing shows, customer events and training, other misc. promotions)

Manage and maintain company's social media programs.

Communicate with external media resources to develop print, radio, TV, and web based advertising.

Supports division managers to develop local market opportunities.

Manage and participate in the annual vendor sponsored marketing events on a company wide basis.

Responsible for procurement of publications, advertising, marketing and media communications as primary source of communication.

Monitor company message in all promotional pieces and weekly advertising.

Coordinate, oversee and maintain retail sign package for Retail stores.

Research and secure hi-resolution images and write copy/selling points for advertised items.

Increase on-line presence and determine means necessary to increase awareness in the communities served by Builders.

Occasional travel to markets, seminars, and events is required.

This position is a 50 plus average work week with some evening and/or weekends required.

Be professional in appearance and conduct.

Skills and Specifications

Basic design skills and familiarity with Adobe Creative Suite, Photoshop, Excel, PowerPoint, and Outlook required.

High level of leadership and decision-making skills.

Ability to interact with vendors, company and divisional management, and team members with purchasing and in-store events.

Be very knowledgeable of graphic design software. Must have ability to learn new software and management systems.

Must have excellent verbal, interpersonal and written communication skills.

Must have excellent organizational and analytical skills

Highly motivated, self-starter, able to set and meet predetermined goals and timelines with minimal supervision.

Ability to determine and recommend requirements for technical tools needed to perform and/or enhance functionality of Department.

Must be capable of creating consensus and provide leadership in advertising and marketing plans.

Understand generational marketing and how to use applicable tools/media/website.

Able to motivate, influence, and train people.

Education and Qualifications

4 year degree strongly preferred.

Minimum of 3 years of working industry experience.

Physical Demands

Ability to talk and hear.

Ability to stand, walk, and sit.

Manual dexterity.

Ability to lift and/or move up to 25 lbs.

Close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

Work inside in controlled temperatures in a good, fast paced environment.

Occasional travel required.

Benefits

Vacation Leave

Sick Leave

8 Paid Holidays

Employee Discount

401k Retirement Plan (with company match)

Profit Sharing Plan

Insurance

Medical

Dental

Vision

Disability

Life

Medical and Dependent Flex Accounts

HSA Account

Background check and pre-employment drug test required.

Builders serves the Nebraska and Colorado markets plus the surrounding areas. We are a family-oriented company seeking constant improvement to support services and being proactive in meeting our customer needs. We do this by building relationships with our customers in order to help them achieve their project goals with teamwork-oriented staff, quality products and outstanding customer service. Our customers include contractors, builders, re-modelers and do-it-yourselfers.

We offer building materials and home improvement essentials.

Each location/department within our organization plays a vital role in helping our customers determine the best solutions for their project, home or commercial needs. Working as a core TEAM we guide our customers from start to finish no matter how large or small. Our TEAM sells, designs, builds and installs the products needed to assist our customers in achieving their goals.

Customer Service is KEY to Exceeding our Customers' Expectations.

PI9076a65925ee-7732