Division Marketing Manager - EMAM

Company Overview

Baldwin Filters (Parker Engine Mobile Aftermarket Division) is a global provider of heavy‑duty filtration products for engine‑powered equipment.

Responsible for the development and execution of division strategic marketing plans to support the division's business plan. Provides direction and recommendations based on factual data relating to products, advertising, markets, pricing, strategic planning, acquisitions, etc. Broad responsibility and leadership for all division marketing including marketing services, customer service, pricing, and product management functions.

• Meet division’s profitable growth goals.
• Act as liaison between the division and the field sales team.
• Establish realistic goals to capture market share in targeted markets.
• Establish timeline and goals for achieving the Marketing Plan.
• Identify technology, growth trends, global competitive factors and forecasts in market segments; identify and develop new products and opportunities for existing products to meet targeted growth plans in conjunction with engineering and operations.
• Coordinate development and implementation of product commercialization, including promotional programs, training programs for field and inside sales, and distribution networks.
• Create marketing programs and evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Communicate with customers and develop strategies and programs to satisfy both internal and customer requirements.
• Recommend changes in basic structure and organization of marketing group to ensure effective fulfillment of objectives assigned to it and provide flexibility to move swiftly in relation to marketing opportunities.
• Manage, train, and develop team members and evaluate work performance; apply performance management and leadership techniques to assure positive employee relations.
• Manage department budgets to ensure that objectives are achieved.

• Bachelor’s degree in business or engineering required; MBA preferred.
• 15+ years of experience in sales, marketing, or technical field requiring frequent customer interaction; 3–5 years of experience supervising professional sales people.
• Ability to build a strategy deployment plan to optimize growth.
• Excellent analytical and problem‑solving skills and written/verbal communication skills. Strong leadership and team‑building skills.
• Domestic and foreign travel as needed.

• Comprehensive medical, prescription drug, dental, vision, voluntary life, accident, hospital indemnity, and critical illness insurance with competitive premium pricing.
• 401(k) plan with 100% company match on first 5% of pay.
• Defined‑contribution retirement plan with annual contribution equal to 3% of pay.
• Career development and tuition reimbursement.
• Paid parental leave, short‑ and long‑term disability, adoption assistance,  membership, and financial planning assistance provided at no cost.
• Identity protection, legal protection, and pet wellness available at competitive rates.
• Paid time off and 13 company‑paid holidays.

Parker is an Equal Opportunity and affirmative action employer. Employment decisions are based upon job‑related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other protected status. U.S. citizenship, permanent residency, or other status required for certain positions in accordance with U.S. import and export regulations.