Head of Marketing

Overview

We’re partnering with an established, profitable ecommerce brand to hire a Head of Marketing
. This role works directly with ownership to own and run the full marketing function
, with a strong focus on paid acquisition, performance, and long-term brand growth.

• Full ownership of marketing for a high-consideration ecommerce business
• Direct partnership with the business owner
• Meaningful paid media budget already in place
• Opportunity to shape how marketing is run and scaled over time
• Real influence, responsibility, and upside

This is a hands-on leadership role
, not a narrow channel position.

• Serve as the primary owner of marketing strategy and performance
• Set priorities across acquisition, lifecycle, and brand initiatives
• Establish goals, structure, and reporting across marketing efforts

• Own overall performance of a seven-figure annual paid media budget
• Oversee agency partners across paid search, paid social, SEO, email, and content
• Evaluate channel mix, spend allocation, and efficiency
• Use performance data to guide decisions and growth planning
• Paid search is the most critical channel and a key area of focus

• Act as the senior internal point of contact for external partners
• Improve focus, accountability, and ROI across agencies
• Manage agency relationships thoughtfully and discreetly

• Provide direction to supporting or part-time marketing contributors
• Establish marketing leadership within a lean organization
• Build toward a more scalable marketing function as the business grows
• Operate with a GM mindset and understand how marketing impacts the full business

• 5+ years of marketing experience
• Ecommerce experience required (DTC strongly preferred)
• Has owned or led paid media programs, not just supported them
• Comfortable managing agencies and holding them accountable
• Experience in small, lean, or founder-led environments
• Hands-on, decisive, and comfortable with broad scope

• In-house marketer at a small or mid-sized ecommerce brand, or
• Agency-side marketer who owned client performance and wants to go in-house
• Experience with high-AOV or considered-purchase products is a plus
• Comfortable building structure where little exists

• A VP-level or enterprise-only marketing leader
• Brand-only or performance-only
• Dependent on large teams or heavy process