Commercialization Product Manager

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SNDL is a public company whose shares are traded on the Nasdaq under the symbol "SNDL." SNDL is the largest private-sector liquor and cannabis retailer in Canada with retail banners that include Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, Spiritleaf, and Firesale Cannabis. SNDL is a licensed cannabis producer and one of the largest vertically integrated cannabis companies in Canada specializing in low-cost biomass sourcing, indoor cultivation, product innovation, low-cost manufacturing facilities, and a cannabis brand portfolio that includes Top Leaf, Contraband, Palmetto, Bon Jak, Versus, Value Buds, and Vacay.

SNDL s investment portfolio seeks to deploy strategic capital through direct and indirect investments and partnerships throughout the North American cannabis industry.

Reporting to the Director, Sales Strategy & Commercialization, the Commercialization Product Manager is responsible for leading the commercialization process of new cannabis products from a sales and go-to-market perspective.

We re looking for a driven, collaborative leader who thrives in a fast-paced, evolving environment. This role is ideal for someone excited to contribute to a global pioneer in the cannabis industry while navigating the complexities of a regulated and competitive market.

You will play a critical role in bringing new products to life—from ideation through to launch—by managing timelines, aligning cross-functional teams, and supporting the commercialization process to meet key sales milestones, including provincial submissions and key commercial initiatives. Success in this role requires strong coordination, attention to detail, and a mindset focused on continuous improvement.

WORK LOCATION:

The ideal candidate will be based at our Kelowna, British Columbia or Toronto, Ontario.

• Serve as a subject matter expert on a wide range of legal cannabis products, including vapes, concentrates, edibles, and beverages.
• Contribute to the development and evolution of the innovation portfolio in alignment with commercial benchmarks and product brand guidelines.
• Lead and manage the commercialization of new products—from concept to launch—delivering on time and within scope.
• Lead regular project check-ins with cross-functional stakeholders to ensure milestones, deliverables, and timelines are met.
• Support a successful category pre-sell and provincial submission process for new products leading up to market launch, including presenting and transferring product knowledge to relevant stakeholders.
• Monitor and leverage competitive and consumer trends within the cannabis industry and related CPG sectors.
• Assess and identify risks and opportunities within key projects using a solution-oriented approach.
• Champion the execution and implementation of commercial changes and improvements, as applicable.
• Perform other projects and tasks as assigned by the Director of Sales Strategy & Commercialization.

• Minimum 3 years of experience, preferably in cannabis, beverage alcohol, pharmaceuticals, consumer packaged goods (CPG), or other regulated industries
• Demonstrated experience in developing and launching new products in a regulated market
• Knowledge of cannabis, including vapes, concentrates, and/or extraction processes, is an asset
• Strong project management skills, including creating and managing timelines, tracking actions, and ensuring deadlines are met through effective workback planning
• Proven ability to lead cross-functional teams and collaborate effectively with diverse stakeholders
• Highly organized, detail-oriented, self-motivated, and focused on practical, solution-driven outcomes
• Strong verbal and written…