YouTube Content Strategist

Location: In-Office

Compensation: $80,000 - $90,000 CAD Base Salary + $18,000 variable

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

We are looking for an experienced You Tube Content Strategist to lead the creative strategy behind a world-class You Tube channel. This is not an execution-only role. We need someone who deeply understands You Tube storytelling, audience psychology, content analytics, and channel growth, and can confidently tell us what needs to change in order to reach the next level.

You will be responsible for developing high-performing video concepts, analyzing channel performance, writing compelling scripts, and building a content strategy designed to generate millions of views while driving business growth. You should have a proven understanding of what makes viewers click, watch, engage, and return.

The ideal candidate has significant experience with You Tube content creation and understands the difference between creating videos and building a successful channel. This person will become a key creative partner to Dan, helping shape content strategy, improve storytelling, and potentially participate in content production and filming.

Candidates with backgrounds in film production, directing, documentary filmmaking, scriptwriting, or other storytelling-focused disciplines are strongly encouraged to apply.

• Develop and execute a long-term You Tube content strategy aligned with audience growth and business objectives.
• Identify high-potential content opportunities capable of generating significant viewership and engagement.
• Research trends, competitors, audience interests, and emerging opportunities within the You Tube ecosystem.
• Build content roadmaps and publishing strategies that support sustainable channel growth.

• Generate original video concepts with strong viral and evergreen potential.
• Develop video ideas designed to achieve high click-through rates, audience retention, and viewer engagement.
• Create content frameworks that balance entertainment, education, storytelling, and business goals.
• Lead brainstorming sessions and continuously test new content formats and creative approaches.

• Write and refine compelling video scripts, outlines, and story structures.
• Craft strong hooks, narrative arcs, pacing strategies, and calls-to-action.
• Ensure every piece of content is optimized to maximize audience retention and watch time.
• Elevate the overall storytelling quality of the channel.

• Analyze channel performance, audience behavior, and video-level analytics.
• Use data to identify growth opportunities and improve future content performance.
• Monitor key metrics including click-through rate, retention, watch time, subscriber conversion, and audience engagement.
• Translate insights into actionable recommendations for content, packaging, and production improvements.

• Act as a strategic advisor on all You Tube content decisions.
• Provide recommendations on what content, messaging, and formats should evolve as the channel grows.
• Collaborate closely with Dan and the broader content team to improve content quality and performance.
• Potentially assist with filming, directing, or content production as needed.

Required

• 3+ years of experience developing, producing, or managing You Tube content with demonstrated results.
• Strong understanding of You Tube analytics, audience…