Retail & Experience Manager - Tinhorn Creek Winery

Location: Oliver

Nestled in the heart of British Columbia’s South Okanagan, Tinhorn Creek Vineyards is a destination where exceptional wines, beautiful landscapes and memorable hospitality come together.

We’re looking for a  Retail & Experience Manager  who leads the tasting room team and has a passion for creating outstanding guest experiences. In this role, you’ll lead our retail, tasting room, guest experience and support event operations.

You’ll be responsible for building a strong, engaged team, creating a welcoming and service-driven culture, and ensuring our guest experiences deliver on both customer expectations and business objectives. From hiring, training, developing talent and elevating service standards to driving sales and bringing events to life, you’ll play a key role in the success of our winery.

You don’t need to come from the wine industry to succeed here. We’re more interested in your leadership experience, your ability to develop people and your understanding of what it takes to deliver exceptional hospitality. If you’re an experienced manager ready to take the next step in your leadership journey, this is an opportunity to grow your impact within a larger operation while working in one of the Okanagan’s most beautiful settings.

What the Teammate Will Be Responsible For
Lead, Coach & Develop Our People

Build, lead and develop a high-performing hospitality team that takes pride in delivering exceptional guest experiences.

Recruit, onboard, coach and develop team members, creating opportunities for growth and ongoing learning.

Set clear expectations, provide meaningful feedback and lead performance conversations that support accountability and success.

Foster a positive, collaborative and guest-first culture where people feel supported, engaged and motivated to do their best work.

Lead daily operations, including scheduling, team meetings, delegation and staffing decisions.

Create Exceptional Guest Experiences

Champion a welcoming, personalized and memorable guest experience across our retail boutique, tasting room, tours, patios and event spaces.

Set and maintain high standards for service, presentation and hospitality throughout the property.

Build relationships with VIP guests, trade partners, groups and visitors, ensuring every interaction reflects the Tinhorn Creek brand.

Respond to guest feedback and concerns with professionalism, using every opportunity to strengthen relationships and improve the experience.

Partner with our Winemaking and Marketing teams to support wine education, promotional initiatives and engaging guest programming.

Drive Sales & Business Performance

Develop and execute strategies to achieve revenue objectives across wine sales, wine club memberships, merchandise, tours, experiences and events.

Inspire the team to deliver engaging, consultative service that builds customer loyalty and supports sales growth.

Monitor sales results, guest trends and performance metrics to identify opportunities for improvement and new revenue streams.

Oversee retail inventory, purchasing, merchandising, cash management and operating procedures in partnership with internal teams.

Manage the operating budget, labour costs and expenses, balancing exceptional guest service with strong financial performance.

Bring Experiences & Events to Life

Partner with the estate manager on delivery of engaging on-property experiences, special events and group bookings.

Play a key role in the planning and execution of our Summer Concert Series alongside the Estate Manager.

Identify opportunities to enhance existing experiences, attract new visitors and strengthen Tinhorn Creek’s position as a destination.

Support off-site tastings, promotional events and collaborative initiatives that build awareness and deepen…