Founding Account Executive – Real Estate Development

Build the Future of Real Estate Development

UNLOCKLAND is building an AI-native decision platform for real estate development.

Our platform helps developers evaluate land opportunities, understand development potential, compare development scenarios and make faster, better-informed investment decisions.

We are hiring one of our first commercial team members to build UNLOCKLAND’s presence across Metro Vancouver and help shape our expansion across North America.

This is a field-based, full-cycle enterprise sales role. You will develop the territory, self-source qualified pipeline, win paid pilots and convert successful pilots into long-term enterprise customers.

As a Founding Account Executive, you will own the complete sales cycle—from target‑account development and relationship building through discovery, demonstration, commercial negotiation and close.

You will spend significant time meeting real estate developers, homebuilders and industry leaders across Metro Vancouver. You will also build referral relationships with architects, planners, engineers, consultants and other trusted advisers within the local development ecosystem.

Working directly with the founders, you will help win our first local enterprise customers and turn what works into a repeatable go-to-market motion.

• Develop and execute a territory plan for Metro Vancouver.
• Identify and prioritize target accounts that fit our ideal customer profile.
• Self‑source net‑new pipeline through industry relationships, referrals, events, research and targeted outbound prospecting.
• Build relationships with developers, homebuilders and senior executives involved in land acquisition, development and investment decisions.
• Develop referral partnerships with architects, planners, engineers, cost consultants, brokers and other industry advisers.
• Represent UNLOCKLAND at UDI, NAIOP Vancouver, ULI BC, HAVAN and other relevant industry events.
• Map and multi‑thread target accounts across champions, users, influencers and economic buyers.

• Lead consultative discovery with development executives and buying committees.
• Understand each customer’s land‑acquisition, site‑screening, feasibility and investment‑decision workflows.
• Identify business pain, commercial impact, stakeholders and purchasing processes.
• Develop customer‑specific value propositions and business cases.
• Deliver tailored product demonstrations connected to each customer’s priorities.
• Define paid‑pilot scope, success criteria, stakeholders and conversion plans.
• Prepare commercial proposals and negotiate pricing and contract terms.
• Close paid pilots and convert successful pilots into annual enterprise subscriptions.
• Maintain disciplined CRM records, pipeline hygiene, next steps and forecasts.

• Bring structured customer feedback to the product and leadership teams.
• Identify recurring customer problems, objections and emerging opportunities.
• Contribute to our ICP, positioning, messaging and sales process.
• Help develop customer references, case studies and a repeatable North American sales playbook.

Success will be measured by your ability to:

• Develop credible champions within target accounts.
• Convert pilots into annual enterprise contracts.
• Generate closed‑won revenue and new annual recurring revenue.
• Maintain an accurate, evidence‑based pipeline forecast.
• Establish strong local reference customers and case studies.

We reward commercial outcomes—not superficial activity volume.

We are looking for someone who understands Metro Vancouver’s real estate development market and already has credibility within the local industry.

You do not need to know everyone. However, you should recognize many of the region’s developers, homebuilders and development advisers, understand how local development decisions are made and know how to build trust with senior stakeholders.

• 5+ years of relevant enterprise sales, business development or strategic account‑management experience, or an equivalent record of performance.
• Demonstrated experience self‑sourcing pipeline and…