Director of Sales, Waterplay; North America & Europe

We are MAKRs – Our common goal, our passion, is to create global communities connected through play and social experiences. The MAKR Group is comprised of three brands:
Waterplay
, a global splash pad provider;
Parkworks
, a Western Canadian park space supplier; and Wekid Mfg., Canada’s most playfully professional steel manufacturing team.

With tens of thousands of play and park space installations worldwide, we’ve helped millions of people of all ages and abilities access fun, inviting, and “go-backable” recreation spaces. What makes us jump out of bed every morning is knowing we’re integral to creating these meaningful places, and we need people like you to help us build them!

You are a strategic, relationship-driven sales leader with a proven track record of building high-performing teams and driving consistent revenue growth. You understand how to balance big-picture vision with day-to-day execution, and you bring a data-informed approach to forecasting, pipeline management, and market planning.

You thrive in dynamic environments, excel at developing strong customer partnerships, and aren’t afraid to roll up your sleeves to support your team. You coach with intention, lead with accountability, and create a culture where people are motivated to achieve—and exceed—targets.

Above all, you are a communicator, a collaborator, and a problem-solver who can influence at all levels of the organization. You bring curiosity, resilience, and a passion for delivering exceptional results.

You inject fun into all aspects of your work and invite others to do the same. We’re a different kind of company, and we’re looking for a different kind of individual to join our team!

The Director of Sales, Waterplay (North America and Europe) leads commercial strategy and revenue growth for one of the aquatic play industry’s most recognized brands. This role is responsible for driving market expansion, strengthening channel and specification partnerships, and developing a high-performing sales organization across North America and selected international markets.

Reporting to the Vice President, Sales & Marketing, the Director partners with Operations, Product Development, Marketing, Customer Experience, and Finance to align commercial execution with MAKR Group business objectives and accelerate scalable growth.

• Lead and execute Waterplay’s commercial growth strategy
• Drive revenue, margin, and market share growth across key markets
• Expand market presence across municipal, commercial, hospitality, and recreation sectors
• Develop new business opportunities, strategic partnerships, and distribution channels
• Lead specification-driven growth through engagement with architects, consultants, and municipal stakeholders
• Develop territory, channel, and key account strategies aligned with business objectives
• Leverage advanced sales technologies, AI-powered tools, and data analytics to optimize sales performance, improve forecasting accuracy, enhance customer engagement, and drive revenue growth.
• Lead a multi-channel sales organization including regional sales leaders, account managers, dealers/distributors, and strategic accounts
• Build and develop a high-performing, data-driven sales culture
• Design scalable team structures, compensation plans, and performance management processes
• Recruit, mentor, and retain top sales talent

• Strengthen dealer and distributor relationships while ensuring alignment with Waterplay standards
• Oversee channel performance, dealer agreements, and successful project execution
• Develop strategic relationships with customers, consultants, and industry stakeholders
• Foster a customer-centric culture focused on retention and repeat business

• Ensure CRM adoption, pipeline integrity, forecasting accuracy, and reporting discipline
• Own the Sales operating budget, ensuring disciplined financial management, margin governance, and alignment of sales investments with revenue and profitability targets.
• Lead sales enablement initiatives and standardized sales processes
• Develop KPIs, dashboards, and reporting tools to support data-driven decisions
• Partner…