Experienced Lead Generation Specialist

About the job Experienced Lead Generation Specialist

Description

Our partner is seeking for an experienced Lead Generation Specialist to join their growing team. As a Lead Generation Specialist, you will be responsible for developing and executing lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising.

• Develop and execute lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising
• Collaborate with sales and marketing teams to identify target audiences and create campaigns that generate high-quality leads and revenue
• Develop marketing funnel strategies
• Build marketing automations
• Develop and manage email campaigns, including list segmentation, email content creation, and A/B testing
• Create and manage social media advertising campaigns on platforms such as Facebook, Linked In, and Twitter
• Manage programmatic advertising campaigns across multiple networks and platforms
• Optimize campaigns based on performance data to improve ROI and drive revenue growth
• Stay up-to-date with the latest trends, emerging platforms and cloud solutions, and best practices in lead generation and digital marketing
• Be the first point of contact for new business prospects, provide initial information, and determine the next steps for each prospect moving forward.
• Generate new leads through the creation of outreach strategies, including conducting market research and engaging customers to expand awareness, educate, and request referrals.
• Perform all prospect and customer connections primarily by phone but also email, social and digital media.
• Follow-up on inbound marketing leads and identify qualified opportunities, providing appropriate levels of information for interested prospects.
• Engage with existing customers to generate subscriptions to additional value-add services and products.
• Follow-up on leads generated through existing customers when a new location/franchise is opened.
• Provide a warm transfer to, or schedule appointments and demos for, members of the sales team, once the lead is ready to engage.
• Nurture new marketing leads by educating and developing prospects until they are ready to be introduced to or booked in for a demo with a member of the sales team.
• Support, communicate, and collaborate with the sales team on outbound strategies and lead generating efforts, including contributing to lead generation strategies and ideas during team meetings.
• Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in CRM application.
• Research generated leads and prepare executive summaries for sales team members ahead of their calls.

• 3+ years of experience in demand lead generation or digital marketing
• Experience with email marketing platforms, social media advertising, search engine advertising, and programmatic advertising
• Strong analytical skills and experience using analytics tools such as Google Analytics
• Excellent communication and collaboration skills
• Self-starter with the ability to work independently and manage multiple projects simultaneously
• Experience with e-commerce marketing required
• Experience in B2B marketing and lead generation
• Experience with Hub Spot or other CRM systems, Experience with zapier or other lead transfer tools