Product Marketing Manager - Platform & Enterprise

Role Summary

FICO is seeking a highly motivated Product Marketing Manager to amplify and support our enterprise platform story and go‑to‑market strategy. This role will help to define and effectively communicate the Why Change, Why FICO, and Why Now value story for FICO Platform, one of our most strategic offerings. The manager will synthesize sales feedback, customer signals, and product nuance with accuracy and clarity while working closely across product, sales, and marketing teams.

• Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments.
• Collaborate closely with product management, sales, and other cross‑functional teams to ensure alignment of messaging with product functionality, software vision, and customer needs.
• Partner with the market insights team on buyer intelligence and competitive analysis to identify key market trends, buyer pain points, and opportunities for differentiation.
• Build launch frameworks, content activation strategies, and foundational platform materials (product sheets, demos, sales decks) to support GTM initiatives.
• Partner with content marketing and creative teams to produce high‑quality assets for global sales activities and marketing campaigns.
• Translate technical concepts into clear, accessible narratives that resonate with both technical and non‑technical audiences.
• Equip the sales organization with tools, materials, and training to enhance sales effectiveness.
• Assist with and conduct enablement sessions on platform capabilities, competitive positioning, and objection handling.
• Develop repeatable frameworks that scale knowledge across global teams.
• Assist with the GTM execution for new platform functionality and product innovations, ensuring alignment across stakeholders.
• Analyze and optimize launch strategies, messaging, and campaign content to drive adoption and revenue impact.

• Experience in enterprise B2B technology, with a background in product marketing, solution marketing, product management, sales engineering, UX, technical writing, or a related role.
• BA/BS degree in Business, Marketing, Computer Science, Engineering, or a related field; an advanced degree is a plus.
• Intellectually curious and motivated to dive deep into complex topics and make them accessible.
• Storyteller and communicator with exceptional writing, visual, and verbal communication skills.
• Systems thinker who can connect people, process, and technology into cohesive, repeatable execution strategies.
• Collaborative learner eager to grow alongside senior marketers and technical experts.
• Trusted partner skilled at building credibility across diverse teams and cross‑functional stakeholders.
• Bonus:
  Prior exposure to decision intelligence, decisioning platforms, or adjacent analytics and AI technologies (e.g., data platforms, data science tools, optimization, process automation).
• Bonus:
  Prior experience in a customer‑facing role or examples of customer‑facing content that drove impact in complex, multi‑stakeholder buying environments.

We offer a highly competitive compensation package with a targeted base pay range of $98,000 to $154,000, commensurate with experience and qualifications. Additional benefits include a comprehensive rewards program, work/life balance initiatives, employee resource groups, social events, and the opportunity to work remotely (#LI-Remote).

FICO (NYSE: FICO) is a leading global analytics software company. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Requirement: each candidate’s profile is unique; if you meet many, but not all, of the stated qualifications, we encourage you to apply.

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