Director, eRetail & Retail Media Networks

THE ROLE

OLIPOP is searching for a Director, eRetail & Retail Media Networks (RMN) to lead and scale our omni-channel digital commerce business across key retail partners and marketplaces. This leader will own the growth, performance, and profitability of our eRetail ecosystem including  platforms, syndicated accounts, and emerging, on-demand channels, while building best-in-class retail media capabilities to accelerate conversion, digital penetration, and market share.

This role requires a blend of commercial leadership, digital marketing expertise, and operational excellence,withastrongabilitytoinfluencecross-functionalteamsandexternalpartners. A critical component of this role is owning and optimizing the media agency and driving the eRetail strategy across major platforms including, but not limited to , , , Instacart, Costco, and emerging marketplaces such as Door Dash and GoPuff.

• Develop and execute a comprehensive RMN strategy across platforms, including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and other retail media ecosystems to meet and exceed commercial objectives.
• Own the end-to-end relationship with the retail media and performance marketing agency. Ensure tight integration between agency execution and internal brand, eRetail, and performance marketing strategies.
• Lead strategy and execution for on-demand and rapid delivery platforms (e.g., Instacart, Door Dash, and GoPuff).
• Optimize media investment to drive ROAS, incrementality, and full-funnel performance.
• Establish clear performance KPIs, test frameworks, and measurement models to continuously improve media effectiveness.
• Identify, test and scale new growth opportunities across assortment, pricing, promotion, and distribution.
• Own the end-to-end digital shelf strategy, including PDP optimization, SEO, AEO, GEO, content syndication, ratings & reviews, and conversion optimization.
• Partner with brand and creative teams to deliver compelling, mobile-first content that drives engagement and conversion.
• Partner closely with Sales, Marketing, Shopper, Supply Chain, Finance, and CX teams to ensure alignment and execution.
• Serve as a key digital stakeholder in omni-channel planning, ensuring eRetail is fully integrated into broader go-to-market strategies.
• Build, lead, and develop a high-performing eRetail and RMN team.
• Foster a culture of accountability, innovation, and collaboration.
• Identify and recruit top talent to support continued growth.
• Approach new sales opportunities with a partnership and profitability-first mindset.
• Work with our Business Insights Team to develop and manage omni-channel partner dashboards and insights to understand profitability, growth impact, media optimization, and sales forecasting opportunities.
• Be a creative problem solver that leads with logic, executes with passion and is a team.

• 12+ years of experience working in e-commerce/omnichannel sales, cross-channel digital marketing, or related fields,
• Strong working knowledge and proficiency of Google Analytics and Shopify with strong competency in Excel.
• Eagernes to approach digitally native channels to push towards profitability, drive trials and reach new customers.
• Must have understanding of marketing and advertising capabilities across the digital selling channels.
• General understanding of how to appropriately forecast for the channels to maximize sales and mitigate OOS issues.
• Obsession for understanding customer Lives, breathes, and dreams about how to better reach & understand our consumers.
• Enthusiastic and comfortable working in a high growth, early-stage Ability to think rapidly and apply a growth mindset in a growing and changing environment.
• Ability to build strong relationships and to collaborate effectively across functions and with third party vendors.
• Bias for action, strong sense of immediacy, and drive to achieve
• Strong planning, organization, and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.
• Experience working successfully with remote teams in multiple Familiarity with Slack, Zoom, Asana and/ or other collaboration tools.
• This position is fully remote. Approximately 20% travel to productions, events, or team off-sites

REPORTS TO: VP, eCommerce

COMPENSATION: $160,000-$175,000 base salary + bonus

We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at

We are proud to be an Equal Opportunity Employer. OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.