ECommerce Product Manager

Yamaha is seeking to fill an eCommerce Product Manager role for its facility in Kennesaw, GA
. The eCommerce Product Manager is accountable for the end-to-end product management and operations of YMUS's eCommerce channel ( and Shop Yamaha). The role drives platform analytics and conversion funnel optimization, minimizes chargeback and fraud losses, and leads a cross-functional team in a matrixed organization environment to deliver measurable business impact across parts and accessories, apparel, and cross-BU cross-sell activation.

What you’ll be doing:

• Lead end-to-end operations of the YMUS eCommerce channel across  and Shop Yamaha, working with a cross-functional team including engineering, marketing, customer service, treasury, and business unit stakeholders in a matrixed organization environment.
• Own the analytics and conversion funnel for the eCommerce platform — measure and improve customer acquisition, add-to-cart, checkout completion, order value, and repeat purchase behavior. Define and report on the KPIs that drive business impact.
• Own chargeback monitoring, review, and remediation — coordinate with Customer Service and Treasury on dispute representment, monitor and tune fraud prevention rules (Kount), and drive continuous improvement to minimize losses.
• Manage the product roadmap and backlog for the eCommerce platform — prioritize enhancements based on business impact, technical feasibility, and stakeholder alignment.
• Coordinate with business unit stakeholders (Motorsports, Marine, Watercraft, Golf Car,  corporate) to align platform capabilities with BU-specific commerce needs, including cross-sell activation, excess inventory liquidation, and promotional programs.
• Partner with Marketing and Personalization teams on activation and personalization strategy across the eCommerce channel — including audience segmentation, email campaign integration, and identity-driven experiences.
• Manage vendor and partner relationships relevant to eCommerce operations — payment processing (Chase), fraud prevention (Kount), platform vendors, and personalization tools.
• Contribute to strategic planning and budget cycles for the eCommerce channel, including forecasting, capacity planning, and headcount justification.
• Perform other duties as required to support the digital transformation of YMUS commerce operations.

Decision Making:

• Autonomy over day-to-day product decisions on the eCommerce platform, including roadmap prioritization, feature scope, promotional configuration, and fraud rule tuning.
• Authority to elevate cross-functional coordination challenges to the G.M. of Digital Transformation when stakeholder alignment cannot be reached at the working level.
• Accountable for operational KPIs of the eCommerce channel — revenue, conversion, average order value, chargeback rate, dispute win rate.
• Coordinates with but does not have authority over business unit strategy, dealer network agreements, or brand positioning; escalates related questions to the appropriate function.

What you need to be successful:

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
• 3–5 years of experience in eCommerce product management, digital operations, or related domain.
• Demonstrated experience with eCommerce analytics tools (Google Analytics 4, Adobe Analytics, or similar) and conversion funnel optimization.
• Experience with payment processing operations, fraud prevention, and chargeback dispute management.
• Strong project management skills with proven ability to lead cross-functional initiatives in a matrixed organization environment.
• Excellent written and verbal communication skills, including the ability to present operational data and recommendations to senior leadership.

Preferred:

• Experience with Oracle or Salesforce Commerce Cloud, Marketing Cloud, or similar enterprise commerce platforms
• Experience with fraud prevention tools such as Kount
• Familiarity with automotive, powersports, marine, or consumer durable goods industries.
• Experience with cross-brand or multi-BU eCommerce strategy
• Prior experience in a manufacturer / OEM environment with dealer channel considerations.

Don’t meet every single…