Senior Manager Marketing Technology Implementation
Listed on 2026-02-16
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IT/Tech
Systems Analyst, IT Project Manager, Technical Support, IT Support
Job Summary
The Senior Manager Mar Tech Implementation is responsible for the successful execution of CRM and Marketing Technology implementation projects. This role leads delivery teams, manages timelines and dependencies, and ensures initiatives are delivered on time, on scope, and in alignment with established architectural, data, and compliance standards.
Essential Duties and Responsibilities- Develops, customizes, and continually manages all aspects of the CRM environments to improve overall business productivity, processes, & utilization.
- Leads end-to-end delivery of Mar Tech and CRM initiatives, including enhancements, integrations, and automation.
- Manages and effectively communicates CRM project plans, milestones, risks, dependencies, and delivery timelines.
- Drives Mar Tech implementation & change request intake, prioritization & delivery timelines.
- Leads and manages the requirements gathering, functional documentation, UAT process, defect resolution, and release readiness of all CRM implementations and enhancements.
- Coordinates cross-functional delivery across Marketing, Sales, IT, Compliance, and external developers.
- Drives successful user adoption, enablement, and change management guidelines.
- Ensures delivery aligns with architecture and data governance standards.
- Performs other duties as assigned.
Education
- Bachelor’s degree Marketing, Business, or related field, or equivalent related work experience required
Experience
- Minimum 5 years of experience in Mar Tech or CRM implementations.
- Hands-on experience delivering and configuring Microsoft Dynamics CRM, Salesforce or comparable platforms.
- Proven project management and delivery leadership experience.
- Strong understanding of data formats, translations & field mappings between CRM and highly integrated systems.
- Experience in regulated industries (mortgage or financial services preferred).
Functional/Technical Skills
- Strong technology & marketing foundation with the expertise to deliver the greatest customer experience
- Logical and clear understanding of core marketing technology platforms and how they integrate
- Demonstrated ability to work with a sense of urgency
- Strong communication & collaboration skills with the ability to successfully manage a team with a rapidly growing & fast paced company
- Excellent partner & stakeholder management skills to facilitate marketing technology integration enhancements, SOW projects, escalated support tickets, & new implementations
- Effective verbal and written communication skills
- Ability to multi-task and manage time effectively
- Must be flexible, organized and have the ability to manage multiple priorities and meet strict deadlines in a fast-paced work environment
Work is typically performed in a standard office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sustain predictable work attendance, communicate with others, frequently required to stand, walk, sit, and use arms, hands and fingers to reach, handle or touch.
The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Pursuant to the Americans with Disabilities Act, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of an employee. The Company reserves the right to amend or modify this document at any time and without notice.
Our benefits package includes 3 comprehensive Cigna or Kaiser medical plans, dental, and vision insurance. We provide short term and long-term disability insurance, basic life insurance, 401(k), and 11 employer paid holidays. In addition, we offer supplemental benefits to include life insurance, critical illness and accident plans.
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