Digital Marketing Specialist

Join Yamaha Financial Services and help shape the digital experiences that connect customers with our products and services. As a Digital Marketing Specialist, you'll play a key role in developing and optimizing digital marketing initiatives that drive customer engagement, strengthen brand presence, and support retail finance business objectives. This role combines strategic thinking with hands-on execution, offering the opportunity to manage CRM journeys, marketing automation, website optimization, and digital campaigns while collaborating with cross-functional teams and external partners.

If you're passionate about leveraging data, technology, and customer insights to deliver impactful digital experiences, this is an exciting opportunity to make a measurable impact!

• Develop, execute, and optimize CRM customer journeys, email marketing campaigns, SMS communications, and marketing automation workflows.
• Execute digital marketing initiatives across owned, earned, and paid digital channels to support retail finance business objectives.
• Manage and optimize Yamaha Financial Services' digital properties, including website content, user experience (UI/UX), search engine optimization (SEO), and overall website performance.
• Leverage audience segmentation, behavioral insights, and customer data to deliver targeted messaging and personalized digital experiences.
• Monitor, analyze, and report on digital campaign performance using analytics platforms, providing actionable insights and recommendations to leadership.
• Identify opportunities to improve the customer journey, engagement, conversion, and overall digital experience.
• Serve as the subject matter expert for digital marketing platforms, CRM systems, marketing automation tools, and related integrations.
• Manage relationships with digital marketing vendors, technology partners, and external agencies to ensure successful execution of digital initiatives.
• Collaborate with internal business partners across Marketing, Sales, IT, Operations, Legal, Compliance, and other departments to support strategic digital initiatives.
• Ensure all digital marketing activities comply with corporate brand standards as well as applicable federal and state regulations by partnering closely with Yamaha Financial Services Legal and Compliance teams.
• Stay current on emerging digital marketing trends, technologies, and best practices to continuously improve marketing effectiveness.
• Perform other duties as assigned.

• Bachelor's degree in Business, Marketing, Communications, Digital Media, or a related field.
• Three (3) or more years of experience in digital marketing, marketing automation, CRM, or a related field.
• Hands-on experience with email marketing platforms and customer journey solutions, such as Salesforce Marketing Cloud or similar platforms.
• Experience managing website content through content management systems (CMS), such as Word Press.
• Working knowledge of HTML and CSS.
• Experience with website analytics and reporting platforms, such as Google Analytics, Tableau, or equivalent tools.
• Strong understanding of digital marketing channels, including email marketing, CRM, SEO, paid media, website optimization, and user experience (UI/UX).
• Data-driven mindset with the ability to analyze campaign performance, identify trends, and develop actionable recommendations.
• Excellent project management, organizational, and time management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong verbal, written, presentation, and interpersonal communication skills.
• Ability to translate marketing strategy into effective tactical execution while working independently with minimal supervision.
• Proven ability to collaborate effectively with cross-functional teams and external partners.
• Strong attention to detail and commitment to delivering high-quality work.
• Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.

At Yamaha Financial Services, we are committed to creating exceptional experiences for our customers, dealers, and business partners through innovation, collaboration, and…