Senior Director, Marketing Technology – Ops

• Manage the Salesforce Marketing Cloud system by maximizing efficiency and using the platform's full features

• Interface directly with internal stakeholders to understand needs and create and deliver SFMC campaigns

• Configure all Salesforce Marketing Cloud modules, including Email Studio, Social Studio, Journey Builder, Automation Studio, and Contact Builder

• Establish and configure new SFMC modules

• Segment audiences and manage data extensions and subscriber lists

• Ensure company email and SMS communications comply with local, state, and federal laws, including TCPA and SPAM compliance

• Complete campaign production and deployment activities, including email setup, data preparation and import, scheduling, testing, and deployment

• Execute day-to-day email operations to ensure campaign accuracy and timeliness

• Contribute to Salesforce Marketing Cloud solution architecture and recommendations

• Maintain documentation for Journeys, Emails, Queries, Data Extensions, and Automations

• Perform administrator functions including user management, profile configuration, and data management

• Maintain consistent naming conventions across SFMC assets

• Maintain Salesforce-to-Salesforce Marketing Cloud synchronization

• Create support tickets with Salesforce Marketing Cloud support and internal technical or analytical support teams

• Attend CAB meetings, monitor system changes, and raise potential impacts to SFMC, integrations, or data syncs

• Support Marketing users and serve as the primary end-user support contact

• Gather and analyze business requirements for changes and enhancements

• Make data-driven decisions to optimize customer solutions

• Perform data analysis and management tasks and produce ad-hoc reports

• Configure and integrate third‑party tools as needed

• Report to the SVP Customer Experience & Operations

• Bachelor's degree in Business or Information Technology, preferred
• 3 to 5 years of Salesforce Marketing Cloud administration experience
• Knowledge of AMPscript, HTML, CSS, and Java Script
• Knowledge of GCP, MySQL, T-SQL, or SOQL
• Knowledge of Return Path or Everest, a plus
• Marketing Cloud Administrator Certification, preferred
• Ability to perform each essential duty satisfactorily
• Ability to stand, walk, reach, and sit for a minimum of 8 hours with or without reasonable accommodation
• Ability to use hands to finger, handle, or feel objects and/or tools
• Ability to talk or hear with or without reasonable accommodation
• Ability to sometimes lift and move up to 10 pounds

Demonstrates expertise in Salesforce Marketing Cloud administration, including configuration and management of modules such as Email Studio and Journey Builder. Proficient in data analysis, compliance with communication laws, and optimizing marketing campaigns through effective stakeholder collaboration.

• Salesforce Marketing Cloud Administration
• AMPscript
• HTML
• CSS
• Java Script

• Salesforce Marketing Cloud
• Email Studio
• Social Studio
• Journey Builder
• Automation Studio
• Contact Builder
• Data Analysis
• Campaign Production
• TCPA Compliance
• SPAM Compliance

• Stakeholder Communication
• Problem Solving
• Data-Driven Decision Making
• User Support

• Marketing Cloud Administrator Certification

• Email Marketing
• Campaign Management
• Data Extensions
• Subscriber Lists
• Compliance Standards

• GCP
• MySQL
• T-SQL
• SOQL
• Return Path
• Everest