Area Sales Manager

Position Summary

The Sales Manager is to provide the highest quality of service at all times in conjunction with the Sales team, implement the sales plan and achieve budgeted revenue goals, track monthly internal forecasting/actual guest nights and revenue, work with the Senior Sales Assistant to merge internal and external numbers for property sales projection/actuals, maintain and direct updates in the Delphi Sales and Catering software system, create market vision reports, train new hires in Sales, Conference Planning and Catering, and build relationships with the community, local businesses, and local contacts to drive hotel sales.

• Achieve Sales Revenue objectives through Sales Calls (prospecting, maintenance, follow‑up, inside/outside/cold calls), Site Visits (Breakfast, Lunch, Dinner, etc.), and attend local/membership events (Chamber of Commerce, Convention & Visitors Bureau, GaBTA, etc.) to maintain existing accounts and develop new accounts.
• Implement and execute approved Sales Action Plans; manage and direct the sales activities of the hotel to meet or exceed budgeted RevPAR (Revenue Per Available Room) goal, identify major revenue opportunities and secure the business, and direct selling activities to maximize revenue.
• Maintain accurate client information and general communication by completing database backups (i.e., OnQ, OPERA and STS).
• Attend Weekly Staff and BEO meetings and prepare all documents for each meeting.
• Generate Weekly and Monthly sales department reports on a timely basis.
• Maintain sales volume; stay current with market mix, supply and demand, changing trends, economic indicators and competitors.
• Maintain Sales office supplies and inventories by checking stock to determine inventory levels, anticipating needed supplies, evaluating new office products, placing and expediting orders for supplies, verifying receipt of supplies, and maintaining budget requirements for all Sales supplies (Sales Kits, Rack Brochures, Promotional Items, etc.).
• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and attending all professional, community and networking events to further expand the customer base.
• Contribute to the team effort to achieve all goals (i.e., Budget, Customer Service Scores, QA).
• Perform other duties and special projects as requested.

• Previous sales and marketing experience with customer service skills in the hotel industry.
• Experience in building and maintaining relationships, meeting budgeted revenue and sales goals, marketing planning and negotiation.
• Ability to read and comprehend instructions, correspondences, and memos; ability to write business correspondences and set up contracts and function sheets.
• Ability to professionally present promotional materials to prospective customers, and to effectively communicate and coordinate with catering, kitchen/hotel staff and outside vendors.
• Ability to calculate figures and amounts for customer catering contracts.

• Ability to speak, read, and write English; ability to effectively relate to managers and co‑workers.
• Must be able to prepare and deliver formal presentations before public and private concerns.

• Ability to apply basic mathematical concepts and conduct analyses to generate reports that reflect findings; can perform manipulation of numbers and math calculations for planning.

• Ability to define problems, collect data, establish facts, and draw valid conclusions; interpret a variety of instructions in mathematical form and deal with concrete variables.

• Proficiency in MSWord, MS Excel, MS PowerPoint, and MS Outlook; knowledge of other software.

• Supervises assigned staff.

Employment is contingent upon successful completion of a background and drug test.

JOB CODE: 1000421