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Sales Director

Job in Kennewick, Benton County, Washington, 99536, USA
Listing for: Frontier Senior Living
Full Time position
Listed on 2026-06-18
Job specializations:
  • Management
    Business Management & Consulting, Client Relationship Manager, Business Administration
Salary/Wage Range or Industry Benchmark: 75000 - 80000 USD Yearly USD 75000.00 80000.00 YEAR
Job Description & How to Apply Below

Job Details:

Job Location:

Kennewick, WA 99336 | Position Type:
Full Time | Salary Range: $75,000.00 - $80,000.00 | Travel Percentage:
Up to 50% | Job Shift: Day (approximately 6am-2pm) | Job Category:
Sales & Marketing

Frontier Senior Living is seeking an outstanding Sales Director to join Callaway Gardens Alzheimer's Special Care Center community located in Kennewick, WA. Demonstrated success as a leader in similar settings is required of the Sales Director.

Position qualifies for a Performance Based Bonus Program!

Frontier Senior Living's portfolio of communities spans throughout the United States with each community sharing a commitment to superior service and quality lifestyle for our residents within their own unique setting. Frontier's mission is to provide an enriched and meaningful experience for our residents, team members, and community partners. If you are as committed and passionate about serving the needs of our senior residents as we are, we encourage you to apply and experience the Frontier Difference.

The Sales Director is responsible for achieving high occupancy via direct sales interaction with prospective residents, their families, and professional referral resources. Additional responsibilities include outreach efforts with various medical professionals and organizations that have the ability/need to directly refer prospects to quality Senior Living options as well as full management of the community's CRM database. The Sales Director is also responsible for the development of community events that are innovative and engage the consumer in a relevant and purposeful manner creating organic exposure to our Senior Living services.

Primary

Duties and Responsibilities
  • Performs facility marketing and sales activities including community events, prospective resident generation, tours, prospective resident follow-up and direct sales.
  • Grow community’s social media presence by ensuring high-quality pictures and engaging stories are posted at least three times a week.
  • Build community’s digital reputation by requesting positive online reviews from resident families, vendors, and community partners.
  • Monitors sales and other key metrics to ensure maximum results that assist in the complete fill up of the facility.
  • With general guidance and input from the management team, develop and implement an annual Marketing Action Plan, reviewed quarterly, for the community.
  • Perform community relation functions and participate in local community activities for the facility with particular attention to clergy, medical, legal, financial and business entities that would have influence with the senior market.
  • Maintain appropriate contact and develop a strong working relationship with local associations and community organizations that serve and support seniors.
  • Prepare and deliver presentations promoting the community as needed.
  • Ensure company profitability by meeting all facility activity and marketing budgets and census guidelines as set by the corporation.
  • Develop and implement purposeful, relevant and innovative in-house events and functions that will generate new traffic to the community.
  • Conduct in-depth interviews with prospective residents and other necessary parties to determine qualifications for residence into the community.
  • Conduct in-depth competition studies to determine strengths/weaknesses, census levels, rental rates, the range of services, department leaders, advertising/promotions, menu/food service, activities, amenities, etc.
  • Manage inventory and distribution of all collateral marketing materials including handouts, postcards, brochures, etc.
  • Identify overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for the community or in individual instances.
  • Perform additional job duties as assigned.
Qualifications
  • Bachelor's degree in business, marketing, or a related field (preferred).
  • 3+ years of outside sale experience. Senior Living sales experience a plus.
  • Proven track record of success in senior living sales or a similar industry.
  • Strong leadership skills with the ability to inspire and motivate a sales team.
  • Excellent communication and interpersonal…
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