Undergraduate Social Media Assistant; Student

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This position is available only to enrolled American University students.

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Department:

Honors & Scholars Programs

Time Type:

Part time

FLSA Status:

Non-Exempt

Job Description:

Summary:

The Social Media Assistant will support AU Honors communications by helping manage and expand the program’s Instagram presence and other student-facing digital storytelling efforts. This student role is ideal for an undergraduate who is a strong writer, creative visual communicator, organized planner, and enthusiastic ambassador for the AU Honors Program. The assistant will help showcase Honors courses, experiential learning opportunities, student achievements, faculty engagement, events, community traditions, and the everyday life of Honors students at American University.

This position is open only to students in the AU Honors Program.

Essential Functions:

1.) Instagram Management

• Help maintain a consistent and engaging posting cadence for AU Honors Instagram, including feed posts, Stories, Reels, and event-related content as appropriate.

• Develop a monthly content calendar in consultation with the supervisor; draft captions; select, edit, and organize photos or short videos; and prepare posts for approval and scheduling.

• Track basic account analytics, including reach, engagement, follower growth, and high-performing content, and share brief monthly observations and recommendations.

2.) Content Sourcing & Coordination

• Coordinate with AU Honors staff, faculty, student leaders, peer mentors, and Honors students to gather photos, announcements, event recaps, student spotlights, classroom highlights, and community stories.

• Help ensure posts use appropriate image permissions, photo credits, tags, inclusive language, and accessibility practices such as alt text and readable design.

4.) Event & Brand Support

• Provide light social media coverage of AU Honors events, including occasional evening or weekend programs, by capturing a small set of photos, short clips, quotes, or recap content for later posting.

Position Type/Expected Hours of Work:

• Part-time.

• 10 hours per week.

Salary Range:

• $18.40 per hour.

Required

Education and Experience:

• Current American University undergraduate student in good academic standing;
  Must be enrolled in the AU Honors Program.

• Strong written communication skills and the ability to write clear, concise, student-centered captions in a professional and welcoming voice.

• Experience creating content for Instagram or similar social media platforms, including familiarity with posts, Stories, Reels, tagging, captions, and basic analytics.

• Comfort using design, photo, or video editing tools such as Canva, Adobe Express, Cap Cut, or comparable platforms.

• Excellent organization, reliability, and time management; able to meet recurring weekly and monthly deadlines while balancing academic responsibilities.

• Professionalism, good judgment, attention to…