Enrollment Content Writer

About the University of Wisconsin‑Parkside

About the University of Wisconsin‑Parkside
Since its founding in 1968, the University of Wisconsin‑Parkside has been a trusted partner for the region’s higher educational needs, empowering students to thrive, advancing applied knowledge, and developing talent for the future. The university offers undergraduate and graduate degrees, as well as certificates and pre‑professional programs, designed to foster personal and professional growth through real‑world and impactful learning experiences. With over 30,000 alumni—nearly 60 percent of whom were the first in their families to earn a degree—UW‑Parkside reflects and celebrates the vibrant diversity of our world.

Our beautiful campus, located in the dynamic Chicago‑Milwaukee corridor, offers unmatched access to world‑class internships, professional networks, and endless career‑building opportunities, placing students at the center of it all.

$45,000 - $60,000, commensurate with qualifications and experience

Full‑time, Academic Staff Non‑Instructional, Salaried

Assistant Vice Chancellor for Enrollment Services / Director of Admissions

The Enrollment Content Writer, in consultation with the Assistant Vice Chancellor for Enrollment Services, is responsible for developing and executing a communication plan aimed at attracting prospective students through print, digital, video, and social media content showcasing the institution and our value proposition. The role involves writing, editing, designing, and sequencing engaging recruitment messages segmented by the various prospective student groups (high school students, transfer students, adult and returning students, graduate students, online students, international students, etc.).

The Content Writer will also assist in the development of communications to students related to financial aid, enrollment, and student success initiatives, and will maintain the enrollment services web pages.

The Content Writer will work with University branding/communications to ensure messaging and designs align with the overall campus brand strategy, and will work closely with the Admissions CRM Administrator to coordinate segmented communications, analyze messaging campaign data, and inform recruitment strategies. The position will also assist with designing templates and editing presentations used for campus visit and orientation programs. The Content Writer reports to the Assistant Vice Chancellor for Enrollment Services/Director of Admissions and serves as a key member of the Admissions team, responding rapidly to changing targets and relationships needed for admissions communication.

• Knowledge of best practices in higher education recruitment communications strategies.
• Knowledge of best practices for online content management and online user behavior.
• Demonstrated skill in researching, developing, writing, and editing content with a focus on the intended audience.
• Customer‑service orientation, focusing on positive support and assistance to communications stakeholders.
• Creative idea contribution and process involvement related to student recruitment communications.
• Ability to manage and prioritize multiple projects while adhering to deadlines and attention to detail.
• Independent and collaborative team work capability.
• Experience working with a CRM in enrollment services / higher education.
• Willingness to work occasional evenings and weekends.
• Bachelor’s degree from an accredited institution.
• 3–5 years of demonstrated work experience in communications focusing on print, digital, social media, and electronic communications.
• Experience using and monitoring social media platforms to grow prospect/client base.

• Bachelor’s degree in marketing, communications, sales, English, or a related field.
• 3–5 years of experience in higher education admissions/enrollment services communications.
• Experience with digital marketing and/or a Customer Relationship Management (CRM) system.

• Ability to perform repeating motions that may include the wrists, hands, and/or fingers.
• Accuracy, neatness, and…