Martech Architect Lead

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally.

There’s no one like you and that’s why there’s nowhere like RSM.

RSM is at an exciting inflection point in how we use data and technology to connect with buyers, clients, and talent. Our marketing data infrastructure is ready to be built out in a meaningful way, and this role is central to making that happen.

We’re looking for someone who is energized by the build phase of tecnologyleadershipthe foundational decisions, the architecture work, the satisfaction of getting things right from the start. That means tightening the architecture around Adobe Customer Journey Analytics, evaluating and standing up a customer data platform, and establishing the integration patterns and governance standards that everything else will run on.

This role carries significant near‑term impact and long‑term growth potential. The right candidate will shape decisions that anchor RSM’s marketing technology strategy for years to come, with the opportunity to grow into broader Martech leadership as the foundation matures.

Customer Journey Analytics (CJA) is already in place. The architecture work here is about making it perform at the level the investment deserves:

• Evaluate the current CJA implementation with fresh eyes — data model, connection health, instrumentation gaps, and whether the platform is answering the business questions it should be.

• Architect the connection between CJA and the incoming CDP so buyer journey analysis is built on unified, resolved identity data rather than fragmented signals.

• Ensure CJA reporting outputs actually reach and influence the stakeholders who need them, with governance and quality standards that marketing and leadership can trust.

RSM has not yet selected a CDP. That decision belongs to this person. You will:

• Lead the full vendor evaluation — defining requirements, assessing the landscape (composable architectures like Hightouch and Segment alongside packaged solutions like Adobe Real‑Time CDP), running proof‑of‑concept work, and delivering a recommendation with the business case to back it.

• Design the data model, identity resolution strategy, and audience activation framework that will underpin account‑based marketing, buyer journey personalization, and demand generation programs.

• Own implementation governance — working alongside implementation partners and data engineering to get it built correctly the first time.

• Establish the integration patterns connecting the CDP to CRM (Dynamics 365), marketing automation, intent data, and analytics — so data flows cleanly across the stack rather than pooling in silos.

CJA tells us what’s happening in the buyer journey. The CDP tells us who the buyer is. Journey orchestration is where that intelligence becomes action — the layer that decides what to say, to whom, on which channel, and when. RSM has not yet committed to a journey orchestration platform; evaluating and recommending one (Adobe Journey Optimizer, Braze, or an equivalent) is part of this role’s mandate:

• Assess the journey orchestration landscape in the context of RSM’s existing stack — evaluating how well AJO integrates with AEP and CJA versus alternatives, and making a recommendation grounded in architecture fit, not just feature lists.

• Design the journey architecture that connects CDP audiences to real‑time, cross‑channel experiences — so a prospect’s behavior in one channel triggers a coordinated, relevant response across email, web, paid, and direct outreach rather than a batch‑and‑blast sequence.

• Define the decision logic, suppression rules, frequency caps, and personalization tokens…