Communications and Marketing Specialist

Job Title

Communications and Marketing Specialist

Kent Campus - Kent, OH

$42,357 - $46,637

To produce and provide project support and oversight of tasks that involve electronic and print marketing (web publishing, emails, multi-media and maintenance of web pages) for a campus, College or department while ensuring University brand standards are utilized. Reports to Manager, Communications and Marketing or designated supervisor.

This position is in Ohio Employee Ownership Center (OEOC), Kent State Main Campus.

• Write various promotional content ranging from news and events to feature content.
• Generate multiple creative design concepts to arrive at the best end product, as dictated by the project medium.
• Design graphical elements and prepare images for the website and other electronic outlets. Includes manipulating stock photography.
• Create graphic collateral for print mediums including newsletters and other recruitment/retention collateral.
• Ensure website and design elements meet all University standards.
• Perform website maintenance, including photo updates, content updates, gap analysis of content and subsequent content development.
• Review website for dated material and works with content providers to add or delete content.
• Manage and maintain digital photo library.
• Take photos, as needed.
• Maintain web calendar by posting campus events via appropriate system.
• Coordinate production of multimedia including slideshows, maps and video clips.
• Oversee social media sites (Facebook, Twitter, Youtube) and work with content providers to create ongoing calendar for posts; posts content.
• Produce analytic reports and charts on web traffic, social media traffic, QR code and email results.
• Provide support to marketing department for web development needs for implementation of marketing/recruitment campaigns; specific landing pages, QR code generation, etc.
• May supervise students as assigned.
• Perform other duties as assigned.

• Coordinate strategy and carry out communications to various Center constituencies, including employee-owned companies, professional service providers, other non-profits and associations, government, and general public via in‑person, phone, email, social media, and similar.
• Oversee and maintain CRM email system for communication and marketing purposes.
• Represent the OEOC at in‑person and remote events, conferences, and meetings.
• Write various promotional content related to OEOC including news and event updates, press releases, and similar feature content.
• Create and design graphic collateral for print and digital mediums including newsletters, social media posts, one‑page flyers, reports, program booklets, presentation slides, and similar.

Bachelor's degree in Visual Communications, Graphic Design, Marketing, or relevant field or one year of additional experience may be substituted for each year of the education requirement. Three months experience with Content Management Systems, website maintenance and support Microsoft Applications, web‑based communications and design.

• Content Management Systems and web‑based communications and design
• Web architecture
• Graphic design principles
• Grammar, spelling, punctuation and vocabulary
• Social media platforms

• Creating graphical elements; graphic design for print and electronic mediums
• Utilizing digital camera
• Basic HTML
• Using Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat Professional
• Utilizing Microsoft Office Suite and other applicable software
• Organizing information and projects
• Adhering to deadlines

• Provide leadership to others
• Develop a coordinated workflow/timeline to manage multiple projects
• Build relationships with external/internal constituents
• Work independently and as part of a team
• Multi‑task while managing multiple projects and assignments

• Experience in higher education.
• Interest in and understanding of employee ownership.

Asterisk (*) indicates knowledge, skills, abilities which may require assessments. Assessments could…