Email Automation and Lifecycle Strategist

The Opportunity

The Davey Tree Expert Company is a national leader in tree care and landscape services. With a rich history and a commitment to scientific expertise, we are in a period of rapid growth. Our family of brands includes companies across the country, each with a unique story and a shared commitment to excellence.

Company: The Davey Tree Expert Company

Locations: Kent, OH

Additional Locations: N/A

Work Site: Hybrid

Req : 226540

We are seeking a strategic, hands‑on, and process‑oriented leader to manage our company’s national email marketing and lifecycle automation ecosystem. This position is a perfect fit for someone who understands the strategic “why” behind the send, balances technical logic with content and copywriting, and is passionate about driving measurable customer engagement.

In the short term, you will roll up your sleeves to execute critical campaigns, build standard operating procedures, and act as our primary platform administrator. Long‑term, you will help architect our broader customer lifecycle journey through email and set the foundation for our ongoing automation strategy.

You will be the central hub for our email and lifecycle marketing initiatives and act as the primary liaison between our Marketing Technology team, shared corporate creative resources, and divisional marketing leaders to orchestrate a highly personalized customer experience across the entire lifecycle.

• Strategic Journey Design:
  Architect, build, and optimize automated customer lifecycle journeys that align with key customer touchpoints.
• Direct-Response Copywriting:
  Serve as a strong internal voice for email content creation. Write compelling, high‑converting copy, subject lines, and calls‑to‑action (CTAs) that drive engagement while maintaining brand voice.
• Dynamic Content Mastery:
  Design and manage responsive email templates utilizing advanced dynamic content to efficiently support a diverse portfolio of acquired brands under a cohesive corporate umbrella.
• AI Innovation:
  Leverage Generative AI tools to accelerate content ideation, draft multivariate subject lines for A/B testing, outline content blocks, and streamline routine copywriting tasks.

• Advanced Segmentation:
  Architect the audience segmentation strategy leveraging internal databases to deliver highly targeted, behavior‑driven communications based on region, service history, and user intent.
• Air Traffic Control & Database Health:
  Act as the ultimate gatekeeper of the email strategy. Establish and enforce contact‑frequency rules, suppression lists, and database hygiene practices to optimize delivery and protect domain reputation.
• Technical QA:
  Own the ultimate Technical QA for all automated flows and complex campaigns, ensuring flawless logic, accurate personalization tokens, and responsive rendering across all email clients and mobile devices.

• Data Analysis & Performance Optimization:
  Deliver regular strategic analysis that connects front‑end email metrics (opens, clicks, deliverability) to downstream business outcomes like customer retention, lead‑to‑booking conversions, and channel revenue.
• Tech Stack Ownership:
  Act as the primary administrator and power user for our marketing automation platforms (Act‑On and Microsoft Dynamics 365 Customer Insights) and adjacent tools (e.g., Litmus).
• Vendor Management:
  Manage vendor relationships, coordinate regular partner check‑ins, lead annual SaaS renewal negotiations, process invoicing, and evaluate emerging platform capabilities.
• Technology Integration:
  Coordinate technical integration requirements with the internal Marketing Technology team to ensure seamless database alignment and data flow.

• Playbook & SOP Development:
  Create and document Standard Operating Procedures (SOPs) for email deployment, asset management, and brand onboarding to improve efficiency and consistency.
• Intake & Governance:
  Establish a content intake workflow and governance model for managing email communication requests from across the broader…