Email Automation and Lifecycle Strategist

The Opportunity

The Davey Tree Expert Company is a national leader in tree care and landscape services. We are in a period of rapid growth and seek a strategic, hands-on, and process-oriented leader to manage our company’s national email marketing and lifecycle automation ecosystem. This role balances strategic intent with technical execution, content and copywriting, and driving measurable customer engagement.

Company: The Davey Tree Expert Company
Locations: Kent, OH
Additional Locations: N/A
Work Site: Hybrid
Req : 226540

You will be the central hub for our email and lifecycle marketing initiatives and act as the primary liaison between our Marketing Technology team, shared corporate creative resources, and divisional marketing leaders to orchestrate a highly personalized customer experience across the lifecycle.

• Lifecycle Strategy, Content, & Copywriting
  • Strategic Journey Design:
    Architect, build, and optimize automated customer lifecycle journeys that align with key customer touchpoints.
  • Direct-Response Copywriting:
    Write compelling, high-converting email copy, subject lines, and calls-to-action (CTAs) while maintaining brand voice.
  • Dynamic Content Mastery:
    Design and manage responsive email templates using advanced dynamic content to support a portfolio of acquired brands under a cohesive corporate umbrella.
  • AI Innovation:
    Leverage Generative AI tools to accelerate content ideation, draft multivariate subject lines for A/B testing, outline content blocks, and streamline routine copywriting tasks.
• Audience Segmentation & CRM Management
  • Advanced Segmentation:
    Architect audience segmentation to deliver highly targeted, behavior-driven communications by region, service history, and user intent.
  • Air Traffic Control & Database Health:
    Establish contact-frequency rules, suppression lists, and database hygiene practices to optimize delivery and protect domain reputation.
  • Technical QA:
    Own the Technical QA for automated flows and campaigns, ensuring accurate personalization tokens and rendering across email clients and devices.
• Platform Administration & Vendor Management
  • Data Analysis & Performance Optimization:
    Deliver regular strategic analyses linking email metrics to business outcomes such as customer retention and revenue.
  • Tech Stack Ownership:
    Administer marketing automation platforms (Act-On and Microsoft Dynamics 365 Customer Insights) and adjacent tools (e.g., Litmus).
  • Vendor Management:
    Manage vendor relationships, oversee renewals, invoicing, and evaluate new platform capabilities.
  • Technology Integration:
    Coordinate integration with the Marketing Technology team to ensure data alignment and flow.
• Process, Governance, & Performance
  • Playbook & SOP Development:
    Create SOPs for email deployment, asset management, and brand onboarding to improve efficiency and consistency.
  • Intake & Governance:
    Establish a content intake workflow and governance model for email communications across the organization.
  • Data Analysis & Performance Optimization:
    Establish campaign KPIs and deliver regular performance analyses to optimize open, click, and conversion rates.

• Experience:
  
  4+ years of progressive digital marketing experience with a focus on email marketing, content creation, and lifecycle automation.
• Education:
  
  Bachelor’s Degree in Marketing, Communications, English, Business, or a related field.
• Platform Proficiency:
  Hands-on experience with enterprise marketing automation platforms. Direct experience with Act-On and Microsoft Dynamics 365 Customer Insights is highly preferred; equivalents like Hub Spot, Marketo, or Salesforce Marketing Cloud are acceptable.

• Direct-Response Copywriting:
  Strong portfolio demonstrating ability to write engaging email copy and subject lines.
• Automation & Segmentation Logic:
  Experience architecting complex automation tracks, dynamic content variables, and custom CRM audiences.
• Data Literacy & Analytics:
  Ability to analyze campaign data and translate metrics into optimization strategies.
• Email Infrastructure & Best Practices:
  Knowledge of deliverability, rendering troubleshooting, responsive layouts, and accessibility standards.
• Regu…