Lead Marketing Operations Manager

Deputy is a global SaaS workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.

At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline.

When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.

We're becoming an AI-native company, a commitment that means you'll be empowered (and expected) to use AI tools and thinking in your day‑to‑day work. You'll have the training, support, and freedom to use AI responsibly and creatively to spark ideas, solve problems faster, and unlock new ways of working.

If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!

We are seeking a seasoned Lead Marketing Operations Manager to join our team in Australia. This role will own and evolve the marketing operations function, with responsibility for marketing automation platforms, martech architecture, campaign operations, data quality, reporting, attribution, and process optimisation.

A core focus of this role will be assessing our current marketing automation environment, which includes two disparate marketing automation platforms, and leading the strategy and execution to migrate toward a more consolidated, scalable, and future‑ready martech stack. The successful candidate must bring deep Marketo experience and a strong understanding of how marketing automation integrates across the broader revenue technology ecosystem.

Strategic Planning and Execution:

• Develop and execute a comprehensive marketing operations strategy aligned to company growth objectives, revenue goals, and customer lifecycle priorities.
• Lead the growth of the Marketing Operations function, ensuring systems, processes, data, and reporting are scalable, efficient, and globally aligned.
• Partner with senior stakeholders to develop operating rhythms, campaign performance frameworks, and identify key success metrics to hit marketing and revenue goals.
• Translate business requirements into operational plans, technology solutions, and measurable improvements across the marketing funnel.
• Act as a senior owner for Marketing Operations priorities, balancing strategic roadmap delivery with day‑to‑day executional excellence.

Martech Stack Ownership:

• Own and optimise the martech stack, including Marketo, Customer.io, Google Tag Manager, CRM integrations, analytics platforms, and related campaign operations tools.
• Lead the assessment and consolidation of two disparate marketing automation platforms into a more scalable, future‑ready stack.
• Own the migration roadmap, including requirements, data mapping, integrations, testing, rollout, change management, and adoption.
• Ensure the stack supports campaign execution, lead management, lifecycle journeys, segmentation, attribution, reporting, compliance, and data quality.
• Partner with IT, Data, Revenue Operations, Marketing, and vendors to improve integrations, system reliability, governance, and operational efficiency.
• Evaluate emerging martech and AI‑enabled capabilities to improve automation, personalization, measurement, and team productivity.

Process Optimisation and AI‑Enabled Operational Excellence:

• Identify and implement high‑impact process improvements across Marketing Operations, with a focus on automation, scalability, and AI‑enabled efficiency.
• Streamline workflows for campaign intake, execution, QA, reporting, lead management, lifecycle programs, and platform…