District Manager, Management
Listed on 2026-04-20
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Management
Operations Manager, General Management, Retail & Store Manager, Business Management
Overview
District Manager (DM)
At Planet Fitness, our mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, judgement free environment. We provide an exceptional member experience through our Operational Pillars – Great Teams, Great Member Experience, and Operational Excellence. Through our CORE Values, we aspire to empower all to improve and create a positive community for all.
Who You Are:
All of our Team Members share a passion for our brand and a desire to make our members feel welcome in our Judgement Free Zone®. The following qualities are expected:
- Exhibit a positive and upbeat attitude.
- Deliver a consistent and exceptional member, guest, and team experience.
- Be punctual, reliable, and dependable.
- Interact with diplomacy and demonstrate a genuine motivation to help others.
- Act with integrity and respect everyone around you.
- Exhibit strong communication, listening, and empathy skills.
- Inspire and motivate others to achieve their goals.
- Be quick to learn and apply knowledge from online and hands-on training.
The District Manager is responsible for the overall performance, profitability, and growth of all clubs within their district. This includes driving sales and revenue, ensuring consistent execution of operational and brand standards, and developing high-performing Club Managers and their teams. The DM acts as the direct link between support leadership and club-level operations, ensuring business objectives are met, KPIs are achieved, and the member experience consistently exceeds expectations.
The DM is expected to be a hands-on leader, present in the clubs daily, identify opportunities, coach managers, and execute strategies to achieve short- and long-term business success.
Club Visit Expectations: in clubs 5 days per week, including random nights and weekends.
Full-Time | Minimum 40 hours per week, schedule may vary.
Key Responsibilities- Sales & Revenue Growth
- Establish, communicate, and monitor district-wide sales objectives aligned with company goals.
- Drive membership growth, sales, and revenue through coaching, accountability, and execution of best practices.
- Analyze daily, weekly, and monthly sales performance for each club; create action plans with Club Managers to address underperformance.
- Ensure sales teams are trained in closing techniques, prospecting strategies, and delivering effective club tours.
- Partner with Club Managers to forecast annual, quarterly, and monthly sales goals, adjusting strategies to exceed targets.
- Ensure KPI Scorecards are reviewed weekly and tied to accountability, coaching, and performance management.
- Champion a sales-first culture, setting high expectations and rewarding achievement.
- Financial & Business Performance
- Maintain full responsibility for controllable club-level P&Ls across the district.
- Monitor labor hours, payroll costs, supply expenses, and operational budgets to ensure profitability.
- Review controllable expenses with Club Managers weekly; implement corrective actions when overspending occurs.
- Authorize and oversee all refund and supply order requests, ensuring cost efficiency and alignment with budget guidelines.
- Conduct regular financial reviews with Club Managers to build financial acumen and accountability.
- Partner with the Regional Director of Operations (RDO) on strategic initiatives to maximize district profitability.
- Leadership, Staffing & Training
- Recruit, hire, and develop high-performing Club Managers; build a strong leadership pipeline by identifying future management talent within clubs.
- Ensure consistent execution of onboarding, training, and development programs for all levels of staff.
- Conduct 30/60/90-day reviews, monthly 1:1s and annual performance evaluations for Club Managers; verify Club Managers complete reviews for their teams.
- Provide consistent coaching, accountability, and disciplinary support for Club Managers to ensure adherence to company standards and expectations.
- Maintain oversight of staffing levels to ensure operational coverage, member experience, and labor efficiency.
- Lead succession planning efforts by preparing Assistant Managers and Team Leaders for promotion.
- Oper…
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