Assistant Manager​/Manager, Annual Giving; NUS Development Office

About the Role

The Development Office (DVO) at the National University of Singapore (NUS) is seeking a dynamic and motivated individual to join the Annual Giving Team. This role is integral to strengthening the culture of giving at NUS through:

• Developing and executing annual giving strategies and integrated campaigns targeting alumni, students and staff
• Managing key fundraising initiatives (e.g. Commencement Giving, Year-End Appeals) across digital and traditional platforms.
• Leading campus-wide outreach to foster a culture of giving and build a pipeline of future supporters.
• Collaborating with internal and external stakeholders to deliver engaging content, events, and donor experiences.
• Using data analytics to assess campaign effectiveness and guide strategy improvements.
• Staying up to date with industry trends to introduce innovative engagement approaches.

Alumni Giving

• Develop targeted engagement and fundraising strategies for specific alumni segments to cultivate meaningful gifting opportunities.
• Lead the end-to-end process of these strategies, including ideation, conceptualisation, resource planning, execution, and follow-up.
• Engage alumni through a range of appropriate channels such as digital marketing, innovative outreach methods, physical and virtual events, partnerships with champions and advocates, and collaboration with schools or university departments.
• Identify donor segments for renewal and gift upgrades and execute tailored approaches in coordination with the major gifts team and other relevant stakeholders.

Student Philanthropy & Youth Engagement

• Leverage student touchpoints to identify and implement student‑focused philanthropic initiatives.
• Plan and execute awareness and giving campaigns around key milestones (e.g., Commencement Giving) to drive student participation and instil a culture of giving prior to graduation.
• Cultivate the future donor base by recruiting and onboarding student champions and volunteers to support year‑round giving initiatives.
• Collaborate with student leaders across various clubs and student bodies to expand outreach and participation.
• Coordinate with the communications team to manage and enhance existing and new outreach channels, including content creation and curation.
• Collaborate with the data analytics team to develop donor segmentation strategies, track campaign performance, and design follow‑up actions based on insights.
• Work with internal and external stakeholders to ensure effective campaign delivery, including responsibilities related to budgeting, logistics, procurement, and volunteer management.

• Bachelor’s degree in a relevant field such as Marketing, Communications, Nonprofit Management, or a related discipline.
• 5–7 years of professional experience in student, alumni, or community engagement, fundraising, or marketing.
• Knowledge of existing and emerging social media platforms, with a proven track record of leveraging digital channels for marketing or fundraising success.
• Proven creativity and ability to generate innovative ideas for campaigns and engagement strategies.
• Excellent written and verbal communication skills, with the ability to craft persuasive messaging for diverse audiences.
• Strong interpersonal and organisational skills, with the ability to manage multiple projects and campaigns concurrently.
• Demonstrated ability to work effectively both independently and as part of a collaborative team.
• IT‑savvy, with working knowledge of CRM systems and data management tools.

Kent Ridge Campus

Major Gifts