Executive; Communications & Marketing

Website

• Website Maintenance:
  Manage, update, and maintain the organisation’s website to ensure content is accurate, up-to-date, and engaging.
• Content Management:
  Upload new content (articles, press releases, images, videos, event announcements) and ensure information architecture is user-friendly.
• Performance Monitoring:
  Use analytics tools (e.g., Google Analytics) to monitor site performance, track visitor engagement, and generate reports.
• Search Engine Optimization (SEO):
  Implement basic search engine optimisation best practices to improve website visibility.
• Technical Liaison:
  Coordinate with IT/web developers for major updates, troubleshooting, and security enhancements.
• Compliance:
  Ensure website compliance with accessibility standards and relevant policies.

• Visual Content Creation:
  Design graphics, banners, infographics, posters, and other visual assets for digital and print campaigns using tools such as Adobe Creative Suite (Canva, Photoshop, Illustrator, InDesign, etc.).
• Collateral Production:
  Create marketing and promotional materials (brochures, flyers, presentations, social media visuals).
• Email Marketing:
  Develop collaterals for email marketing/dissemination, and track/monitor campaign metrics with the aim of improving design, impact and traction.
• Brand Consistency:
  Ensure all visuals adhere to brand guidelines, maintaining a coherent and professional image across platforms.

• Brand Development:
  Support the development and implementation of branding strategies to enhance the organisation’s identity.
• Brand Assets Management:
  Maintain a library of brand assets (logos, templates, style guides) and ensure their proper and consistent use.
• Internal Branding:
  Collaborate with HR and other departments on internal campaigns to reinforce organisational values and culture.
• Stakeholder Engagement:
  Work with internal teams and external partners to ensure brand consistency in joint initiatives and communications.
• Event Support:
  Provide design and communication support for organisational events, including event branding and promotional materials.

• Bachelor’s degree in Communications, Media, Design, Marketing, or related field.
• Experience in website management (preferably with CMS platforms such as Word Press).
• Proficiency in graphic design tools (Adobe Creative Suite or similar) and generative AI tools would be essential.
• Strong understanding of branding principles and visual storytelling.
• Experience in email marketing.
• Excellent written and verbal communication skills.
• Analytical skills for monitoring web and campaign performance.
• Ability to multitask and manage projects within deadlines.

Location:

Kent Ridge Campus

Organization:
College of Design and Engineering

Department :
Dean's Office (College of Design & Eng)