Product Marketing Manager

About k-

k- the world's leading games, social platforms, consumer AI products, and other user-generated-content services stay compliant with child safety and privacy regulations across 200+ jurisdictions — and turn that compliance into safe, age-appropriate experiences for users of every age. We're building the infrastructure for a standardized, "age-aware internet": one where designers can build great products that are compliant by default.

We're a fast-moving, well-funded startup selling into enterprise gaming and platform teams. Marketing is being built from the ground up, and this role is an early, high-impact seat on that team.

We're hiring our first dedicated product marketer. Our enterprise sales and account management team is established and closing — but every rep is running their own playbook: making their own materials, doing their own research, building their own enablement. What works in one deal never gets consolidated for the next. There is no standing library of enablement assets, no competitive program, no case studies, and no launch process.

You will build all of it, turning what's working in the field into a shared, repeatable system.

This is a senior IC role with real ownership: you'll be the product marketing function, working directly with the Head of Marketing (who retains brand and positioning strategy), our sales and BD team, product and engineering, and our in-house legal and regulatory experts. The ideal candidate is a builder who can produce finished, high-quality assets themselves — not just briefs — and who can translate a technical product and a complex regulatory landscape into narratives enterprise buyers act on.

As the marketing team scales, this role is positioned to grow into product marketing leadership for the person who earns it.

Sales enablement (primary focus)

• Build and maintain the core selling toolkit: pitch decks, product one-pagers, use-case breakdowns, objection-handling guides, and vertical-specific narratives — so reps stop building their own materials deal-by-deal and every conversation ships with current, on-message collateral.

• Consolidate what's working in the field: capture the best plays, materials, and talk tracks reps have invented individually and turn them into shared, maintained assets and training.

• Own the enablement cadence: train the sales team on new assets, messaging, and competitive updates; be their first call when a deal needs a sharper story.

• Translate regulatory moments into selling motions — when a new regulation lands in a market, sellers should have a "here's what it means and here's the k-e that solves it" asset within days.

• As our GTM org grows, arm new motions with messaging and materials — including a nascent outbound/SDR function (owned by demand gen, enabled by you).

Competitive intelligence

• Build and run our competitive program: landscape map, battle cards for our top competitors, and a refresh cadence tied to win/loss learnings.

• Stand up a lightweight win/loss loop so deal outcomes systematically feed messaging, battle cards, and product feedback.

Product narrative & markitecture

• Codify the product story: markitecture diagram, per-product messaging docs, and a use-case library mapped to persona, vertical, and regulation across our portfolio (CDK, Age Kit+, neimo., Family Connect, Compliance Studio).

• Operationalize and maintain our ICP and persona messaging — compliance counsel, trust & safety leads, and product execs each buy differently, and our materials should reflect that.

• Own product-level web content: product pages, explainers, and the self-serve evaluation story.

• Support packaging and portfolio narrative — how the products fit together, what's sold vs. bundled — in partnership with sales and…