SEO & Paid Media Specialist

Company

Description:

ALEKO is a growing company that began as a small, family-owned business in 2005 and now serves customers across the United States, Canada, and globally. The team is composed of collaborative professionals with diverse skills and a shared commitment to quality.

• Develop and execute SEO strategies to improve organic search visibility, traffic, and keyword rankings.
• Optimize website content for traditional and AI-powered search, including Google, Bing, and emerging AI search experiences.
• Conduct regular technical, on-page, content, and competitive SEO audits and provide actionable recommendations.
• Identify and resolve e-commerce SEO opportunities related to product pages, category pages, internal linking, faceted navigation, and structured data/schema.
• Perform keyword research and identify opportunities for new and existing website content.
• Develop strategies to improve rankings for priority e-commerce product pages, category pages, and blog content.
• Write and optimize SEO-focused blog articles, landing pages, category pages, and other website copy.
• Refresh and optimize existing content based on search performance and keyword opportunities.
• Monitor organic search performance, keyword rankings, traffic, conversions, and other key SEO metrics using tools such as Google Search Console and Google Analytics 4.
• Stay current on search algorithm updates, AI search developments, and SEO best practices.

• Own the strategy, execution, and ongoing optimization of Google Ads campaigns.
• Manage campaign budgets, bidding strategies, keywords, audiences, targeting, and ad copy.
• Manage relevant Google Ads campaign types, including Search, Shopping, Performance Max, and remarketing.
• Manage and optimize Google Merchant Center, product feeds, and Shopping campaign performance.
• Analyze campaign performance and optimize toward ROAS, revenue, conversions, and other business goals.
• Conduct paid search keyword and competitive research.
• Maintain accurate conversion tracking and measurement across Google Ads and Google Analytics 4 to ensure reliable performance reporting.
• Identify testing and optimization opportunities to continually improve campaign results.
• May support Amazon Ads and other marketplace advertising as the role develops.

• Support social media scheduling, content publishing, and maintenance of the content calendar as needed.
• Write or edit captions and coordinate existing photo, video, and graphic assets for social media content.
• Support email marketing campaigns using established templates and creative assets as needed.
• Write and edit email copy, including subject lines, preview text, and calls to action, when required.
• Support additional digital marketing campaigns and initiatives as needed.

• Improve organic traffic and rankings for priority product and category pages.
• Grow Google Ads revenue while maintaining or improving target ROAS.
• Identify and implement SEO opportunities that translate into measurable revenue and conversions.
• Maintain accurate tracking and provide clear, actionable performance reporting.
• Continuously test and improve campaigns, landing pages, and content.

• 2+ years of hands-on SEO experience: including keyword research, on-page optimization, content strategy, and website auditing.
• 2+ years of hands-on Google Ads experience: with direct responsibility for campaign strategy, management, and optimization.
• Demonstrated ability to improve organic search rankings and traffic through SEO strategy and execution.
• Experience writing and optimizing SEO-focused blogs, landing pages, and website content.
• Strong understanding of current SEO best practices and search engine ranking factors.
• Familiarity with AI search optimization and evolving search behavior, or a demonstrated ability to stay current with emerging search technologies.
• Experience analyzing SEO and paid advertising performance and translating data into actionable strategies.
• Strong writing, editing, and proofreading skills.
• Strong attention to detail and ability to manage multiple projects and marketing channels simultaneously.
• Experience with social media publishing and email marketing platforms is preferred but not required.

Amazon Ads experience is a plus but not required.

• Salary range: $75,000–$90,000 per year,
• Benefits include health insurance, dental insurance, 401(k) matching, and paid time off.