Field Marketing Lead; Public Sector
Listed on 2026-09-22
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Marketing / Advertising / PR
Marketing Strategy, Event Management & Planning, Marketing Management, Marketing Communications
- Anthropic is hiring a Field Marketing Manager dedicated to the Public Sector Industry — one of the fastest-growing customer segments we serve, and one we believe will define how the next generation of AI-native companies adopts and builds with Claude
- You will own the field marketing strategy and end-to-end execution for Public Sector audiences in the US, partnering closely with our Public Sector Sales teams
- This is a builder role
- Field Marketing at Anthropic is a small, scrappy team and the Public Sector is an area of growth for the business — there is no existing playbook for you to inherit
- You will design the event calendar, build the integrated digital programs, develop the necessary partnerships, and create the playbooks that scale across our Public Sector motion
- Develop and activate the US Public Sector field marketing strategy end-to-end — planning, calendar, execution, and measurement
- Design and run public-sector-appropriate event formats — agency round tables, mission-focused briefings, tech demo days, industry days, and executive breakfasts — that comply with government ethics and gift rules while building trusted relationships with program and procurement stakeholders
- Plan the field calendar around the government fiscal year — building demand programs that peak ahead of federal year-end (September 30) and state budget cycles, and capitalize on use-it-or-lose-it spending windows
- Own presence at anchor public sector events — from sponsorship strategy to speaker placement and on-site execution
- Build co-marketing programs with the public sector channel ecosystem — distributors, resellers, systems integrators, and contract-vehicle holders — including joint events, teaming-oriented content, and partner-sourced pipeline
- Partner closely with Public Sector Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline
- Build operational playbooks (Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments
- Establish baseline metrics, dashboards, and ROI reporting for all Public Sector field programs
- Be the face of Anthropic in the Public Sector ecosystem — credible with strategic partners and agencies
- Comprehensive health, dental, and vision insurance for you and your dependents
- Inclusive fertility benefits via Carrot Fertility
- 22 weeks of paid parental leave
- Flexible paid time off and absence policies
- Mental health support for you and your dependents
- Competitive salary and equity packages
- Optional equity donation matching at a 1:1 ratio, up to 25% of your equity grant
- Retirement plans with competitive matching
- Life and income protection plans
- $500/month flexible wellness and time saver stipend
- Commuter benefits
- Annual education stipend
- Home office stipends
- Relocation support for those moving for Anthropic
- Daily meals and snacks in the office
Repeat success across multiple companies — we are looking for a pattern of impact, scaling field or demand generation programs in different environments, not a single-company tour (however strong the brand)
Technical credibility — you can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences0-to-1 builder DNA — you’ve built a field marketing motion from scratch (or rebuilt one), and you also have scaled-company tenure that grounds you operationally
Operational rigor — you can stand up vendor management, registration, follow-up workflows, and ROI dashboards without being asked
Tight sales alignment — you’ve worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up Direct Public Sector-segment experience — you have built and run programs targeting the Public…
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