Regional Laser Sales Manager

ABOUT THE COMPANY

Flow International Corporation, a Shape Technologies Group company, is a global leader in advanced cutting and forming solutions, including ultrahigh-pressure waterjet, fiber laser, and press brake technologies.

Building on decades of innovation and engineering expertise, Flow delivers solutions that help manufacturers and fabricators cut faster, form smarter, and achieve exceptional results. Committed to innovation, reliability, and unmatched customer support, Flow serves a wide range of industries worldwide.

At Flow, we foster a culture of innovation, collaboration, and respect. We take on real manufacturing challenges, push technology forward, and hold ourselves to a high standard. Your ideas matter and your work makes a measurable impact on our products, our customers and the industries we serve.

We offer competitive compensation and a comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, life and disability insurance, education reimbursement, and global opportunities for career development.

The Regional Laser Sales Manager will lead direct sales efforts for Flow’s laser product line within the Upper Midwest territory (ND, SD, NE, MN, IA, WI). Working in close partnership with the Regional Business Manager and the local sales team, the individual will identify opportunities, conduct demonstrations, and close orders.

We are looking for a laser technology expert with a strong background in industrial equipment sales and a history of success in capital equipment selling. This role requires a technically driven, customer‑oriented professional who can build trust and deliver results.

Sales and Business Development

• Collaborate with the RBM and RSRs to drive sales of laser products across the assigned territory.
• Conduct live demonstrations and presentations that effectively communicate product value and performance.
• Identify new business opportunities, generate leads, and manage relationships with key customers.
• Manage the end‑to‑end sales process, from qualification to close, ensuring an excellent customer experience.
• Provide accurate sales forecasts and maintain account information in the CRM system.
• Track and analyze regional market data and competitor activity to refine sales strategies.

Product and Technical Support

• Serve as the regional expert for Flow’s laser systems, offering deep technical knowledge to customers and internal teams.
• Assist in developing cutting parameters and application recommendations for diverse materials.
• Partner with engineering, service, and marketing departments to support customer projects and product rollouts.
• Participate in trade shows, customer events, and technical seminars to promote Flow’s laser solutions.

• Bachelor’s degree in Engineering, Manufacturing Technology, or a related field, or equivalent work experience.

• 5+ years of experience in laser cutting sales, industrial automation, or related manufacturing equipment.
• Demonstrated success in driving revenue growth and closing capital equipment deals.
• Strong technical understanding of laser systems, automation integration, and related processes.
• Experience using CRM tools and Microsoft Office applications.

• Excellent communication, interpersonal, and presentation skills.
• Strong technical aptitude with the ability to articulate laser system benefits clearly.
• Strategic thinker with solid organizational and time‑management skills.
• Independent, driven, and results‑oriented, with the ability to manage multiple projects simultaneously.
• Collaborative and team‑oriented with a customer‑first mindset.

• Base Compensation: $92,000–$100,000, depending on experience.
• Incentives:
  
  Eligible for commission plan.
• Comprehensive benefits package, including medical, dental, vision, and life insurance.
• 401(k) plan with company matching contributions.
• Paid time off and disability insurance.
• Tuition reimbursement for approved educational programs.
• Ongoing career development and training opportunities.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. While performing the duties of this position, the employee is regularly required to talk or hear, occasionally required to stand, walk, sit, and reach with hands and arms, and occasionally lift and/or move up to 25 pounds.

Specific vision abilities include close vision, distance vision, color vision, peripheral vision, and depth perception with the ability to adjust focus.