Sales Director

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FT Kent, WA, US

2 days ago Requisition

Salary Range: $ To $ Annually

Location:Pacific Northwest (Kent, WA headquarters; territory across WA and OR)

Type:Full-time, exempt

Reports to:CEO initially

Team:Sales managers, outside sales representatives, and intelligence-driven inside sales across Washington and Oregon

Petro Card is the Pacific Northwest's largest cardlock operator and leading commercial fleet fueling platform. We run ~100 cardlock stations, mobile fueling, proprietary fleet card and data services, and bulk fuel delivery across Washington and Oregon, keeping construction crews, municipal fleets, ports, marine operators, and long-haul carriers moving 24/7.

Petro Card fuels mobility across the PNW - and we're building out our Sales and Revenue Operations teams to power what's next. We're hiring a proven sales leader to drive new-customer acquisition, build high-performing teams, and sell our differentiated fleet fueling offering to customers that move business forward. You'll lead a team of sales managers, outside sales reps across Washington and Oregon, and a nationwide inside sales team.

You'll define how we sell, develop the talent that wins, and own aggressive growth targets.

If you've built B2B sales engines in fuel and fleet card services and want to lead growth at scale, we want to meet you.

• Lead, coach, and motivate a team of sales managers, outside sales representatives, and intelligence-driven inside sales across WA and OR.
• Scale the sales organization for future growth – organic and acquired.
• Run a disciplined sales leadership cadence and own the KPIs that drive execution.
• Own sales hiring, onboarding, performance management, and succession planning.

• Define, document, and operationalize Petro Card's standard sales playbook.
• Lead training and development on Petro Card's customer value proposition.
• Personally model what good selling looks like – ride-alongs, joint customer calls, and live coaching are part of the role.
• Translate market insight into product, service, and operational improvements.

• Own pipeline development and progression for new-customer acquisition across all fleet fueling segments.
• Develop compelling strategic proposals - fuel and lubricant bids, large fleet RFPs, and key business and municipal accounts.
• Ensure clean handoffs from acquisition to account management so customers feel a seamless transition.

• Drive new-customer acquisition in transportation fleets, construction, municipalities, marine, ports, and industrial accounts.
• Set territory and account strategy and lead complex contract negotiations.
• Identify and pursue cross-platform opportunities at the time of acquisition (cardlock + mobile fueling + fleet card) so customers realize the full benefit of Petro Card's offering.

• Represent Petro Card at customer events, industry trade shows, and key trade association meetings relevant to fleet fueling.
• Partner closely with Operations, Supply, Credit, and Finance to deliver a customer experience that delivers on day one.

• 8+ years of progressive B2B sales experience, with proven success leading sales managers and/or senior sales representatives.
• Significant experience in fuel distribution, cardlock networks, fleet fueling, transportation, or related commercial fuel services.
• Demonstrated success growing both gallons and margin in a competitive distribution market.
• Proven track record running a disciplined sales cadence – forecasting, pipeline management, and rep coaching.
• Experience building or running a sales methodology or sales training program at scale.
• Bachelor's degree in Business, Marketing, or a related field; equivalent combination of education and experience considered.
• Valid driver's license and acceptable driving record.

• Familiarity with Pacific Northwest…