Regional Sales Manager, Washington
Listed on 2026-08-05
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Sales
Area Manager, Sales Manager, Account Manager, Director of Sales
Regional Sales Manager
The Regional Sales Manager will lead a team of Territory Sales Representatives, driving revenue growth, market share expansion, and customer satisfaction within their assigned territory. Reporting directly to Vice President of Sales, the Regional Sales Manager is responsible for executing sales strategies, holding sales teams accountable, and ensuring consistent, high-quality customer engagement. This role is both strategic and hands-on, requiring strong leadership, coaching, and deal support to maximize results.
Location:
This position is responsible for the Kent, Spokane, and Rochester markets in Washington State. The role may be based in Kent, WA or Spokane, WA and oversees all Washington State sales teams.
The salary pay range for this position is: $ - $ + monthly commission.
This is an exempt position and is not eligible for overtime pay.
Benefits:
- Medical, Dental, Vision, and Prescription Insurance
- Health Savings Account
- 401k/Roth Retirement Savings Plan with Company Match
- Participation in Annual Profit-Sharing Plan
- Paid Time Off (Vacation, Sick, Holiday, Bereavement & Parental Leave)
- Gym Membership Reimbursement Program
- Family Scholarship Program
- Employee Assistance Program
- Virtual Mental Health & Tele Medicine Benefit
- Company Paid Life Insurance & Disability Benefits
- Additional Supplemental Insurance (Term Life, Accident & Critical Illness and Voluntary Vision)
Modern Machinery is an Equal Opportunity Employer
Responsibilities- Demonstrate Modern Machinery's core values and promote the mission and vision of the company.
- Follow all company policies, processes, procedures. Exercise safe work practices to contribute to the achievement of the company's safety goals.
- Direct, manage, and motivate a team of Territory Managers to meet and exceed sales targets.
- Hold sales staff accountable for pipeline development, prospecting, and closing business.
- Develop and monitor key performance indicators (KPIs) to track sales productivity and effectiveness.
- Provide regular coaching, feedback, and mentoring to Territory Managers, helping them strengthen sales skills and product knowledge.
- Conduct joint customer visits to support team members in major accounts and complex negotiations.
- Identify and develop high-potential talent for future leadership roles.
- Partner with Territory Managers to structure deals and proposals, ensuring competitiveness and profitability.
- Guide sales teams on pricing strategies, financing options, and value-added services.
- Collaborate with internal departments (Product Support, Operations, Finance) to ensure smooth execution of customer agreements.
- Act as a trusted advisor to key customers, ensuring satisfaction and long-term partnerships.
- Resolve escalated customer concerns and provide solutions that reinforce loyalty.
- Represent the company at industry events, trade shows, and local networking opportunities.
- Translate regional sales strategy into actionable territory-level plans.
- Analyze market conditions, competitor activity, and customer trends to identify new opportunities.
- Provide feedback to the Vice President of Sales on market insights and team performance.
- Bachelor's degree in business, marketing, or related field preferred.
- 7+ years of sales experience, including at least 3 years in a leadership role managing outside sales teams.
- Experience in the heavy equipment, construction, or related industry is strongly preferred.
- Proven ability to lead, coach, and hold sales teams accountable to performance standards.
- Strong negotiation, customer relationship management, and deal-closing skills.
- Excellent organizational, communication, and problem-solving abilities.
- Willingness to travel frequently within the assigned territory.
Key competencies:
- Leadership and people development.
- Strong sales acumen with a results-driven mindset.
- Customer-focused with a service-oriented approach.
- Analytical and strategic thinker with attention to detail.
- Excellent communicator and team collaborator.
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