Director, External Market Intelligence

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Full Time Lake Mary, FL, US

Who We Are

Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brs , globally.

Joining Village Farms means joining a global team built on purpose, integrity, and ambition. Here, we grow people, ideas and possibilities.

The Opportunity

This is an opportunity to sit at the intersection of strategy, intelligence, and enterprise decision-making - turning what is happening outside the organization into a competitive advantage inside it. The Director, External Market Intelligence, will have influence on some of the company’s most important decisions, from where we invest and how we compete to which markets, partnerships, and strategic opportunities we pursue.

The Director, External Market Intelligence provides enterprise-level market, competitor, and operating-model intelligence to inform corporate strategy, investment priorities, and competitive positioning. The role translates complex external developments into clear, decision-oriented insights and recommendations; supports M&A and strategic opportunity assessments; and connects Strategy, Corporate Development, Finance, Legal and Regulatory, Commercial, and Operations teams on externally driven initiatives.

For someone who enjoys connecting dots others may not see - and wants their insights to directly shape where a company goes next, this is a unique opportunity to have enterprise-level impact.

This is an IN-OFFICE position, Located in Lake Mary, FL.

• Corporate and Competitive Strategy :
  
  Provide market, competitor, and operating-model insights that inform corporate strategy, competitive positioning, strategic choices, and trade-offs.
• Industry and Market Monitoring :
  
  Monitor global industry trends, regulatory developments, competitor actions, and market signals;identify emerging risks, opportunities, and inflection points; and keep senior leadership informed of material changes.
• Competitive and Operating-Model Analysis :
  
  Assess competitors and adjacent players, including business models, asset strategies, cost structures, routes to market, scale, margins, capital efficiency, vertical integration, intellectual property, and regulatory positioning.
• M &A and Strategic Opportunities :
  
  Partner with the Chief Strategy Officer and Corporate Development to identify, screen, prioritize, and assess acquisitions, partnerships, investments, market entries, and expansion opportunities.
• Financial Modelling and Business-Model Evaluation :
  
  Work with Finance to develop and review financial models, valuation scenarios, return analyses, alternative revenue structures, and capital requirements; support investment theses and executive- and Board-level materials.
• Business Development and Collaboration :
  
  Originate strategic and business-development opportunities from external intelligence and coordinate cross-functional alignment and execution.
• Intelligence Infrastructure :
  
  Maintain competitor and market profiles, intelligence tools, data sources, and knowledge repositories; engage external advisors and experts; and track transactions, partnerships, financings, and strategic shifts.
• Other Responsibilities - Perform other duties and support evolving business priorities as assigned.

• Bachelor’s degree in business, Finance, Economics, or a related field required
• MBA, CFA, or equivalent advanced qualification preferred.
• Minimum6years of experience in strategy consulting, corporate strategy, equity research, investment banking, corporate development, external market intelligence, or a related discipline
• Demonstrated experience in M&A screening, strategic-fit assessment, valuation fundamentals, financial modelling, and business-model evaluation.
• Experience in regulated, asset-intensive, consumer packaged goods, or similar industries preferred
• Strong knowledge of external market intelligence, competitive strategy, corporate development, and valuation fundamentals.
• Advanced financial modelling and business-model evaluation capability.
• Ability to synthesize complex external information into concise,…