Senior Product Manager, Ads - Shopping Catalogs

Reddit is a community of communities. Its built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.

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Shopping at Reddit is one of the company’s biggest bets. Shopping is core to Reddit's monetization strategy and Dynamic Product Ads (DPA) is one of our fastest-growing verticals. The Shopping product org has end-to-end ownership of how advertisers and Redditors interact with products and purchasing decisions. Our strategy is build on Reddit's unique strength - authentic, community-generated content.

The Product Catalog are the single source of truth for product data across paid and organic Shopping. It powers paid and organic shopping products and the Product Knowledge Graph (PKG). We’re hiring a Product Manager to own Catalogs and Applied PKG end-to-end. The aspiration is to turn this asset into a platform that drives ROAS and powers product discovery across Reddit.

This role sits at the intersection of advertiser tooling, product & content understanding and user experiences. You will partner deeply with the Catalogs engineering team, the Ads Content Understanding (ACU) team, and the organic Shopping team across performance, formats and more.

• Cut advertiser onboarding friction and prepare for the next phase of Shopping @ Reddit. Move catalog onboarding from days to hours through better error handling, automated feed-issue resolution, productID/item-group- improvements, and (longer-term) URL-to-catalog automation. Stand up the foundations of a Reddit Merchant Center.
• Ship the next phase of catalog innovation. Drive LLM-based catalog enrichment (fill missing attributes, improve descriptions, derive gender/age/category), catalog-driven ad overlays ("Popular with Redditors", "Top Pick", price/promo), and Catalog Insights that show advertisers how their products perform organically and paid on Reddit. Help advertisers with catalog diagnostics to improve performance on ads and organic offerings.
• Own the Catalogs & Applied PKG vision. Define the 1-3 year strategy that turns Catalogs into a platform - the spine connecting Reddit's paid and organic Shopping surfaces. Own the roadmap across four pillars: ROAS Drivers, Demand Enablers, Adoption Enablers, and Shopping @ Reddit Enablers.
• Unlock new advertiser demand through catalog capabilities. Land Limitless Catalogs (20M+ catalogs, 5M+ product sets for Walmart, Amazon, Target, eBay), regional metadata for EMEA, and the Shopify integration that opens SMB Shopping to Reddit.
• Build the Universal Catalog and Applied PKG. Partner with ACU to connect ad catalogs to the Product Knowledge Graph and to organic product mentions on Reddit. Define what the catalog PKG interface looks like, how scraped products augment advertiser-supplied catalogs, and how commercial-intent content understanding flows into both DPA performance and organic discovery.
• Define and own the metrics. Catalog-driven ROAS*, catalog coverage of Product-Views in PKG, onboarding time, revenue unlocked by capability (EMEA, head, SMB). Build the dashboards and the goal-setting cadence; hold the team accountable.
• Be the Shopping platform voice across Reddit. Represent Catalogs and Applied PKG in Shopping leadership reviews, the contextual-pivots working team, and exec readouts. Communicate clearly — in prose and in data — to PMs, engineers, sales, and senior leadership.

• Experience: 5+ years of Product Management experience. At least 3 years in AdTech, retail media, marketplaces, or shopping/e-commerce platforms.
• Commerce / Product Understanding
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  Experience with product knowledge graphs, product entity resolution, or product taxonomies at scale.
• AI fluency. Comfortable with creating scalable agentic workflows, using AI for data analysis, task automation and more. Evidence of building AI products - either at work or as hobby.
• Dom…